118218 Brand Score: 65/100 - Developing tier

Trouvez vite le bon numéro

118218 (118218.fr) scores 65 out of 100 on Brand Analyzer, placing it in the Developing tier among Telecommunications brands, Other brands, in the 12th percentile of 2650 Telecommunications brands.

AI Snapshot

118218 is a French directory assistance service that helps individuals and businesses in France quickly find phone numbers and addresses of professionals. Accessible via its website (118218.fr), it provides contact information for companies that have agreed to have their details published. The service is designed to be fast and practical, targeting both consumers and professionals seeking to locate business contact details by name or city.

Key facts about 118218

Brand Name	118218
Domain	118218.fr
Industry	Telecommunications, Other
Main Competitors	PagesJaunes (80/100), 118712 (63/100), 118000 (78/100), Le Numéro, Societe.com (81/100)

Evidence

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Permettre à chacun de retrouver rapidement les coordonnées téléphoniques des professionnels en France." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: Microdata (Schema.org), canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: WordPress, Ghost.

Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

People Also Ask About 118218

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are 118218's main competitors?

118218's main competitors in Telecommunications: PagesJaunes (80/100), 118712 (63/100), 118000 (78/100), Societe.com (81/100).

Sources: Brand Analyzer scan

What products or services does 118218 offer?

118218 offers a telephone directory assistance service that provides phone numbers and addresses of professionals and businesses in France, searchable by name or location.

Sources: 118218 official site

What is 118218?

118218 is a French phone directory assistance service that allows users to find the telephone numbers and addresses of professionals in France.

Sources: 118218 official site

How visible is 118218 in AI search?

118218 has low AI-search visibility, scoring 18/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 8, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: 118218 official site

What does 118218 do?

118218 provides a directory assistance service that enables users to search for and retrieve phone numbers and addresses of businesses and professionals in France, using the company name or city as search criteria.

Sources: 118218 official site

Does ChatGPT recommend 118218?

118218 scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Telecommunications options. Recommendation depends on crawlability, structured data, and category authority.

Sources: 118218 official site

How can 118218 improve its AI discoverability?

118218 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: 118218 official site

Who uses 118218?

118218 is used by individuals and professionals in France who need to quickly find the contact details of businesses or professionals.

Sources: 118218 official site

What is 118218 known for?

118218 is known for being a directory assistance number in France used to look up business contact information quickly.

Sources: 118218 official site

Recommendations

• Improve meta descriptions for AI - Write clear, concise meta and Open Graph descriptions that answer 'what does this company do?' in 10-30 words. AI systems rely heavily on these to summarize your brand. (impact: high, effort: quick_win)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add a sitemap.xml - Create and publish a sitemap.xml file to help both search engines and AI crawlers discover all your important pages. (impact: medium, effort: quick_win)
• Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
• Boost search engine authority - Your Moz Domain Authority indicates limited search ranking potential. Improve it by building high-quality backlinks, optimizing on-page SEO, and publishing authoritative content. (impact: medium, effort: major)

AI visibility

118218 scores 18/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

118218 has a weak AI-visibility profile at 18/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (30/100) and its weakest is trust (8/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.

Visibility - 17/100

• Wikipedia presence - 0/40
• Wikidata entity - 17/25
• Web popularity (Tranco) - 0/20
• Reddit visibility - 0/15

Trust - 8/100

• Domain Authority - 0/30
• Backlink trust (spam score) - 0/10
• Schema.org structured data - 4/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 30/100

• robots.txt AI bot permissions - 22/30
• Sitemap.xml presence - 0/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 8/20
• Category leader signals - 0/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 45/100
• Digital Presence - 100/100
• Visual Identity - 92/100
• Messaging Clarity - 100/100
• Trust Foundation - 93/100
• AI Discoverability - 26/100
• Brand Authority - 6/100

Peer brands

Ranked closest to 118218: Uztelecom (66/100), Triage Partners (66/100), Airtel Black (65/100), AITIA (65/100).

A step up - brands to learn from: Ziggo GO (71/100), Y!mobile（ワイモバイル） (71/100).

Category leader: GoTo (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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