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118712 (118712.fr) scores 63 out of 100 on Brand Analyzer, placing it in the Developing tier among Other brands, Technology brands, Marketing & Advertising brands, in the 17th percentile of 31667 Other brands.
118712 (118712.fr) is a French local business directory and information service that helps individuals in France find open professionals, shops, and services near them. Operating in partnership with PagesJaunes, it provides an online directory enriched with practical articles and information, and the website redirects users to a PagesJaunes service. It targets French consumers searching for local businesses and addresses.
| Brand Name | 118712 |
|---|---|
| Domain | 118712.fr |
| Industry | Other, Technology |
| Parent Company / Owner | PagesJaunes |
| Main Competitors | PagesJaunes (80/100), 118218 (65/100), 118000 (78/100), Google Maps, Yelp (76/100), Yalwa (68/100) |
Moz Domain Authority 50/100 vs category average 37 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #140,103 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Vous allez être redirigé vers un service PagesJaunes" (Meta description: 8 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
118712's main competitors in Other: PagesJaunes (80/100), 118218 (65/100), 118000 (78/100), Yelp (76/100), Yalwa (68/100).
Sources: Brand Analyzer scan
118712 has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 22, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 118712 official site
118712 scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: 118712 official site
118712 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 118712 official site
118712 is a French local directory and information service, accessible at 118712.fr, that redirects users to a PagesJaunes service to help them find professionals and businesses near their location.
Sources: 118712 official site
118712 helps users find professionals, shops, and services that are open near them by connecting them to a local business directory enriched with practical articles and information, in partnership with PagesJaunes.
Sources: 118712 official site
118712 scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
118712 has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #140,103 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 118712: 100noticias (63/100), 1001pieces.com (63/100), 12Play (63/100), 1cor.com (63/100).
A step up - brands to learn from: Zone.college (71/100), Zoeller Pumps (71/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.