Norges mest oppdaterte telefonkatalog
1881 (1881.no) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Telecommunications brands, Technology brands, Other brands, in the 62nd percentile of 2373 Telecommunications brands.
1881 (1881.no) is a Norwegian directory and number lookup service operated under the Opplysningen brand. It provides up-to-date contact information for individuals and businesses, including phone number lookups, address details, and maps. The service positions itself as Norway's most comprehensive and trusted source for finding personal and business contact information, serving both private users and companies seeking quick, reliable access to directory data.
| Brand Name | 1881 |
|---|---|
| Domain | 1881.no |
| Industry | Telecommunications, Technology |
| Main Competitors | Gule Sider, Eniro, Proff (76/100), Krak |
Moz Domain Authority 66/100 vs category average 44 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #49,257 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
1881 appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Opplysningen 1881® gir deg Norges mest oppdaterte telefonkatalog. Søk etter pålitelig nummeropplysning på personer og bedrifter. Finn det du trenger raskt!" (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NO-only, limiting citation in English-language AI answers.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on LinkedIn, Facebook, YouTube, X (Twitter), Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is 1881?", Claude could identify the brand as of October 2026. 1881 is a Norwegian directory and phone number lookup service, providing number search, address lookup, and business directory listings online and via app. It's operated by Telia Norway and is one of the most widely used directory inquiry services in Norway. Best known for Being Norway's leading phone number and address lookup directory service.
When asked "Best brands similar to 1881?", Claude would recommend 1881 as of October 2026. It's a well-known and widely used directory service in Norway, so it would naturally come up when discussing similar telecom directory brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
1881 has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 59, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 1881 official site
1881 offers phone number lookup services, reverse number search, business and personal directory listings, and map-based location services to help users find contact and address information for individuals and companies in Norway.
Sources: 1881 official site
1881 scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Telecommunications options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: 1881 official site
1881 is a Norwegian online directory and telephone number lookup service, operating under the name Opplysningen 1881. It allows users to search for contact information on individuals and businesses across Norway, including phone numbers, addresses, and map locations.
Sources: 1881 official site
1881 provides directory and number lookup services, allowing users to search for and verify contact information for people and businesses in Norway. This includes phone number searches, reverse lookups, address information, and mapping features to help locate individuals or companies quickly.
Sources: 1881 official site
1881 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 1881 official site
1881 is known for being Norway's most comprehensive and up-to-date telephone directory, widely used for looking up phone numbers and contact details for both private individuals and businesses across the country.
Sources: 1881 official site
1881 is used by individuals and businesses in Norway who need to find or verify contact information, such as phone numbers and addresses, for private persons or companies.
Sources: 1881 official site
1881 scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
1881 has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (45/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #49,257 (Tranco) and a Moz Domain Authority of 66/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 1881 from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 1881: Zzoomm (82/100), Zain KSA (82/100), 7SIGNAL (81/100), All Covered (81/100).
A step up - brands to learn from: Webex by Cisco (91/100), Vodafone Portugal (91/100).
Category leader: GoTo (97/100).
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