Nøkkeltall og regnskap for norske bedrifter
Proff (proff.no) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, Technology brands, Other brands, in the 48th percentile of 13522 Finance brands.
Proff (proff.no) is a Norwegian online portal, founded in 2006 and headquartered in Oslo, that aggregates official company data from Brønnøysundregistrene. It provides accounting figures, official roles, shareholders, and addresses for Norwegian businesses that submit annual accounts. Owned by Enento Group, Proff positions itself as a leading source of official company and financial information, serving businesses, investors, marketers, and private individuals seeking to research, compare, and analyze Norwegian companies.
| Brand Name | Proff |
|---|---|
| Domain | proff.no |
| Industry | Finance, Technology |
| Founded | 2006 |
| Headquarters | Oslo |
| Parent Company / Owner | Enento Group |
| Main Competitors | Purehelp (73/100), 1881 (81/100), Bisnode Norge (74/100), Allabolag (75/100), Ratsit (75/100) |
Moz Domain Authority 45/100 vs category average 40 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #47,747 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Få oversikt over regnskapstall, offisielle roller, aksjonærer, adresser m.m. for alle bedrifter som leverer årsregnskap til Brønnøysundregistrene" (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NO-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Angular.
Social footprint: verified profiles on LinkedIn, X (Twitter), Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Proff?", Claude could identify the brand as of October 2026. Proff.no is a Norwegian business information platform that provides company data, financial statements, credit ratings, and key figures for businesses registered in Norway, similar to services like Bisnode or Purehelp. Best known for Providing free access to Norwegian company financial reports, accounts, and business registry information.
When asked "Best brands similar to Proff?", Claude would recommend Proff as of October 2026. It's a well-known and widely used source in Norway for looking up company financials and business information, so it would naturally come up for someone researching Norwegian businesses.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Proff's main competitors in Finance: Purehelp (73/100), 1881 (81/100), Bisnode Norge (74/100), Allabolag (75/100), Ratsit (75/100).
Sources: Brand Analyzer scan
Proff offers a searchable platform providing access to Norwegian company accounting data, official roles, shareholder details, and business addresses, all sourced from Brønnøysundregistrene.
Sources: Proff official site
Proff is a Norwegian online portal that collects and publishes official business information, founded in 2006 and headquartered in Oslo. It is owned by Enento Group and serves as a searchable database of company data sourced from Brønnøysundregistrene, Norway's official business register.
Sources: Proff official site
Proff has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 29, recommendation 46). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Proff official site
Proff was founded in 2006. Proff operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Proff is headquartered in Oslo. Proff operates in the Finance category.
Sources: Wikidata
Proff gathers accounting figures, official company roles, shareholder information, and addresses for Norwegian companies that submit annual accounts to Brønnøysundregistrene. It compiles this data into a searchable online platform, allowing users to look up, compare, and analyze information about Norwegian businesses.
Sources: Proff official site
Proff scores 46/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Proff official site
Proff can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Proff official site
Proff is used by businesses, investors, marketers, and private individuals who need information about the finances, ownership, and official roles of Norwegian companies.
Sources: Proff official site
Proff is known for being a comprehensive source of official Norwegian company data, including financial figures, ownership structures, and corporate roles, all sourced directly from Brønnøysundregistrene.
Sources: Proff official site
Proff is owned by or part of Enento Group. Proff operates in the Finance category.
Sources: Wikidata
Proff scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Proff has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (46/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #47,747 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Proff from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Proff: Private Advisor Group (76/100), Prairie Capital (76/100), ProphetX (76/100), Prudential plc (76/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
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