Local Food, Lasting Hope
Second Harvest (2-harvest.org) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Food & Beverage brands, in the 74th percentile of 16837 Non-profit brands.
Second Harvest is a nonprofit hunger-relief organization serving Eastern Washington and North Idaho. It distributes fresh, nutritious food to individuals and families facing food insecurity and supplements this with community-building programs such as free cooking classes and recipes. The organization positions itself as working toward a hunger-free Northwest through food access and nutrition education, relying on donors and volunteers to support its mission.
| Brand Name | Second Harvest |
|---|---|
| Domain | 2-harvest.org |
| Industry | Non-profit, Food & Beverage |
| Main Competitors | Feeding America (80/100), Northwest Harvest (72/100), Food Lifeline (76/100), Salvation Army (74/100), Catholic Charities (77/100) |
Moz Domain Authority 40/100 vs category average 49 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,833,543 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Second Harvest appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Second Harvest provides fresh, nutritious food to those in need across Eastern Washington and North Idaho. Join us in creating a hunger-free community." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Second Harvest's main competitors in Non-profit: Feeding America (80/100), Northwest Harvest (72/100), Food Lifeline (76/100), Salvation Army (74/100), Catholic Charities (77/100).
Sources: Brand Analyzer scan
Second Harvest has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 39, trust 61, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Second Harvest official site
Second Harvest scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Second Harvest official site
Second Harvest can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Second Harvest official site
Second Harvest offers food distribution services providing fresh, nutritious food to those in need, as well as community programs such as free cooking classes and recipes designed to support nutrition education and community connection.
Sources: Second Harvest official site
Second Harvest is a nonprofit charitable organization that provides fresh, nutritious food to people facing food insecurity in Eastern Washington and North Idaho.
Sources: Second Harvest official site
Second Harvest distributes fresh, nutritious food to individuals and families in need across Eastern Washington and North Idaho. Beyond food distribution, it offers community programs like free cooking classes and recipes aimed at building lasting connections and promoting nutrition education, with the goal of creating a hunger-free community.
Sources: Second Harvest official site
Second Harvest serves individuals and families experiencing food insecurity in Eastern Washington and North Idaho. It also engages donors and volunteers who contribute to and support its hunger relief efforts.
Sources: Second Harvest official site
Second Harvest scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Second Harvest has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (61/100) and its weakest is visibility (39/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,833,543 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Second Harvest: Passion Conferences (80/100), 1440 Multiversity (80/100), Second Harvest Heartland (80/100), 3BL Media (80/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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