31op Brand Score: 64/100 - Developing tier

全国アウトレット情報まとめサイト

31op (31op.com) scores 64 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Media & Entertainment brands, Travel & Hospitality brands, in the 12th percentile of 26407 E-commerce brands.

AI Snapshot

31op (31op.com) is a Japanese media website that compiles and presents information on outlet malls across Japan, including store listings and recommendations. It focuses on practical details such as facilities suitable for families with children or pets. The site is positioned as a specialized comparison and summary resource for outlet mall shopping, aimed at helping users plan shopping trips or outings. Its target audience includes families, couples, and consumers interested in driving or travel-related shopping excursions.

Key facts about 31op
Brand Name31op
Domain31op.com
IndustryE-commerce, Media & Entertainment
Main CompetitorsMitsui Shopping Park (Mitsui Outlet Park) (64/100), Rakuten Travel, Jalan (87/100), Ikidane Japan, Navitime Travel, Premium Outlets Japan (38/100)

Evidence

Moz Domain Authority 50/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #979,424 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "日本各地のアウトレットモールの店舗情報やおすすめ情報をわかりやすくまとめて提供する。" (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is JA-only, limiting citation in English-language AI answers.

Detected tech stack: Nginx.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know 31op?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is 31op?", Claude could not identify the brand as of October 2026. I don't recognize 31op.com as a specific company, likely because it's a small or niche e-commerce site without much presence in my training data.

When asked "Best brands similar to 31op?", Claude would not surface 31op as of October 2026. I can't recommend a company I don't have verified information about.

People Also Ask About 31op

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are 31op's main competitors?

31op's main competitors in E-commerce: Mitsui Shopping Park (Mitsui Outlet Park) (64/100), Jalan (87/100), Premium Outlets Japan (38/100).

Sources: Brand Analyzer scan

Does ChatGPT recommend 31op?

31op scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.

Sources: 31op official site

What products or services does 31op offer?

31op offers informational content about outlet malls across Japan, including store directories, recommended shops, and practical details such as whether locations are suitable for families with children or those traveling with pets. It functions as a content and comparison resource rather than selling physical products.

Sources: 31op official site

What is 31op?

31op (31op.com) is a Japanese informational media website dedicated to outlet malls throughout Japan. It aggregates and organizes details about outlet facilities, their stores, and recommended shopping spots to help visitors plan their trips.

Sources: 31op official site

What does 31op do?

31op compiles and presents information about outlet malls located across Japan, including details on individual stores, recommended shops, and practical visitor information such as suitability for families with children or pets. The site serves as a comparison and summary resource rather than a retailer itself.

Sources: 31op official site

How can 31op improve its AI discoverability?

31op can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: 31op official site

Who uses 31op?

31op is used by consumers planning outlet shopping trips, particularly families with children, couples, and individuals who enjoy driving or traveling to shopping destinations in Japan.

Sources: 31op official site

What is 31op known for?

31op is known for being a specialized media site that consolidates information on outlet malls throughout Japan, covering store listings and practical visitor details like family- and pet-friendliness, helping users decide which outlet to visit.

Sources: 31op official site

Recommendations

AI visibility

31op scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

31op has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #979,424 (Tranco), a Moz Domain Authority of 50/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check (October 2026), Claude could not identify 31op from memory, confirming the gaps above.

Visibility - 5/100

Trust - 33/100

Recommendation likelihood - 50/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to 31op: Zury Hair (65/100), Zap-Online.Ru (65/100), 3CHI (64/100), 3Sixty Duty Free (64/100).

A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).

Category leader: DHL (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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