People-powered campaigns for change
38 Degrees (38degrees.org.uk) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Government brands, in the 96th percentile of 12553 Non-profit brands.
38 Degrees is a UK-based campaigning movement founded in 2009, with more than two million members including farmers, nurses, and other citizens from across the country. It is funded primarily by individual supporters rather than corporations or government, which it states allows it to campaign independently on issues such as fairness, respect, and sustainability. It is categorized as a non-profit, political/campaigning organization focused on mobilizing everyday citizens around social and political issues in the UK.
| Brand Name | 38 Degrees |
|---|---|
| Domain | 38degrees.org.uk |
| Industry | Non-profit, Government |
| Founded | 2009 |
| Main Competitors | Change.org (97/100), Avaaz (86/100), SumOfUs (89/100), Greenpeace UK (88/100), Friends of the Earth (87/100), 38 Degrees' sister organisation Care2 (93/100) |
Moz Domain Authority 70/100 vs category average 50 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #106,702 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
38 Degrees has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "38 Degrees is a movement of more than two million people across the UK - from farmers in Aberdeenshire, to nurses in Cornwall - who come together to campaign for a fairer, more res…" (Meta description: 37 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is 38 Degrees?", Claude could identify the brand as of October 2026. 38 Degrees is a UK-based political campaigning organization and online activism platform that lets members sign petitions, organize campaigns, and lobby on social, environmental, and political issues. It's a member-funded, non-partisan group that grew rapidly through email campai Best known for Large-scale online petitions and campaigns pressuring UK government and businesses on political and social issues.
When asked "Best brands similar to 38 Degrees?", Claude would recommend 38 Degrees as of October 2026. It's one of the most prominent UK digital campaigning organizations, so it's a natural comparison alongside groups like Avaaz or Change.org when discussing activism platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
38 Degrees's main competitors in Non-profit: Change.org (97/100), Avaaz (86/100), SumOfUs (89/100), Greenpeace UK (88/100), Friends of the Earth (87/100).
Sources: Brand Analyzer scan
38 Degrees is a British political and campaigning organization, described as a grassroots movement of more than two million members across the UK. Founded in 2009, it brings together people from diverse backgrounds-such as farmers, nurses, and other community members-to campaign collectively on political and social issues. It is funded almost entirely by individual supporters rather than corporate or government sources, which it presents as central to its independence. 38 Degrees falls within the non-profit and government-related advocacy category, focusing on campaigns intended to promote fairness, respect, and sustainability in the UK.
Sources: 38 Degrees official site
38 Degrees has moderate AI-search visibility, scoring 68/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 66, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 38 Degrees official site
38 Degrees was founded in 2009. 38 Degrees operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
38 Degrees organizes and mobilizes UK citizens to campaign on political and social issues. It brings together everyday people-described as including farmers, nurses, and others from varied walks of life-to push for change on matters related to fairness, respect, and sustainability. As a member-funded movement, it runs campaigns independent of corporate or government influence, relying on grassroots support from its more than two million members to drive public pressure and advocacy efforts across the UK.
Sources: 38 Degrees official site
38 Degrees scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: 38 Degrees official site
38 Degrees can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 38 Degrees official site
38 Degrees is used by everyday UK citizens from a wide range of backgrounds, including farmers in Aberdeenshire and nurses in Cornwall, as noted in its site description. Its target audience consists of ordinary members of the public across the UK who want to campaign collectively for fairness, respect, and sustainability, rather than any single demographic, industry, or political affiliation.
Sources: 38 Degrees official site
38 Degrees is known for being a large UK grassroots campaigning movement with over two million members, funded primarily by individual supporters rather than corporations or government. It is recognized for mobilizing everyday citizens-from various professions and regions-around political and social causes related to fairness, respect, and sustainability, positioning itself as an independent voice free from corporate or governmental influence.
Sources: 38 Degrees official site
38 Degrees is popular because it has built a large, broad-based membership of more than two million people across the UK, drawn from diverse backgrounds such as farming and nursing. Its appeal stems from its independent, member-funded structure, which allows it to campaign on issues that matter to ordinary citizens without reliance on corporate or government funding, positioning it as a trustworthy and accessible platform for grassroots political engagement.
Sources: 38 Degrees official site
38 Degrees scores 68/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
38 Degrees has a moderate AI-visibility profile at 68/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is trust (66/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #106,702 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 38 Degrees from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 38 Degrees: Zondervan (88/100), Young America's Foundation (88/100), 988 Suicide & Crisis Lifeline (87/100), American Bird Conservancy (87/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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