Deine Chance auf 250.000 Euro
104.6 RTL (6rtl.com) scores 62 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, in the 8th percentile of 17936 Media & Entertainment brands.
104.6 RTL is a German radio station, part of RTL Group, founded in 1991. It entertains listeners daily with current music, comedy, and a morning show, combined with frequent cash-prize contests, including instant cash giveaways and the chance to win up to 250,000 euros. The station targets radio listeners in Germany seeking entertainment and the opportunity to win money as part of their daily routine.
| Brand Name | 104.6 RTL |
|---|---|
| Domain | 6rtl.com |
| Industry | Media & Entertainment |
| Founded | 1991 |
| Parent Company / Owner | RTL Group |
| Main Competitors | Berliner Rundfunk 91.4 (70/100), 94.3 rs2 (74/100), radioeins, Antenne Brandenburg, Energy Berlin (74/100), Kiss FM Berlin (77/100), 104.6 RTL BEST FM (62/100) |
Moz Domain Authority 49/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
104.6 RTL has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Täglich ab 6 Uhr mehrmals Sofort-Cash und jeweils Deine Chance auf 250.000 Euro" (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is 104.6 RTL?", Claude could identify the brand as of October 2026. 104.6 RTL is a commercial radio station broadcasting in Berlin, Germany, part of the RTL Radio Deutschland group, playing a mix of hits and pop music along with news and entertainment content. Best known for Being one of Berlin's leading commercial hit music radio stations.
When asked "Best brands similar to 104.6 RTL?", Claude would recommend 104.6 RTL as of October 2026. It's a well-known regional radio brand in Germany, so it would come up naturally when discussing German radio stations similar to it.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
104.6 RTL's main competitors in Media & Entertainment: Berliner Rundfunk 91.4 (70/100), 94.3 rs2 (74/100), Energy Berlin (74/100), Kiss FM Berlin (77/100), 104.6 RTL BEST FM (62/100).
Sources: Brand Analyzer scan
104.6 RTL has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 26, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 104.6 RTL official site
104.6 RTL was founded in 1991. 104.6 RTL operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
104.6 RTL offers radio broadcasting services including current music, comedy programming, and a morning show. It also provides daily instant-cash giveaway contests and sweepstakes offering listeners the chance to win up to 250,000 euros.
Sources: 104.6 RTL official site
104.6 RTL scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: 104.6 RTL official site
104.6 RTL is a German radio station founded in 1991 and owned by RTL Group. It broadcasts music, comedy, and entertainment programming, and is particularly known for its frequent cash-prize contests offered to listeners throughout the day.
Sources: 104.6 RTL official site
104.6 RTL broadcasts current music, comedy segments, and an entertaining morning show to its listeners. It also runs daily instant-cash contests multiple times a day, giving listeners the chance to win cash prizes, including a top prize of up to 250,000 euros.
Sources: 104.6 RTL official site
104.6 RTL can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 104.6 RTL official site
104.6 RTL is known for combining popular music and comedy entertainment with lucrative, frequent cash-prize contests, offering listeners multiple chances daily to win instant cash and up to 250,000 euros.
Sources: 104.6 RTL official site
104.6 RTL is owned by or part of RTL Group. 104.6 RTL operates in the Media & Entertainment category.
Sources: Wikidata
104.6 RTL is popular due to its combination of current hit music, comedy, and an entertaining morning show, alongside frequent cash-prize contests that give listeners the chance to win money, including instant cash prizes and amounts up to 250,000 euros, multiple times daily.
Sources: 104.6 RTL official site
104.6 RTL is used by radio listeners in Germany who are interested in current music, comedy entertainment, and the opportunity to win cash prizes through the station's daily contests and giveaways.
Sources: 104.6 RTL official site
104.6 RTL scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
104.6 RTL has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 49/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 104.6 RTL from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 104.6 RTL: 第一PPT (62/100), ZICA (Zee Institute of Creative Art) (63/100), 7ya (62/100), Vectorworks (62/100).
A step up - brands to learn from: Ziyouz (71/100), Ziggo GO (71/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.