Telling human stories with superhuman skills
The 7 Fingers (7fingers.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Travel & Hospitality brands, in the 46th percentile of 34867 Media & Entertainment brands.
The 7 Fingers (Les 7 doigts de la main) is a contemporary circus company founded in Montreal in 2002. It creates theatrical productions that combine acrobatic circus artistry with character-driven, narrative storytelling. The company positions itself as a creative collective redefining contemporary circus by blending human stories with physical performance. Its shows target theater and entertainment audiences, including tourists, families, and live-performance enthusiasts, and are presented in venues and cities worldwide.
| Brand Name | The 7 Fingers |
|---|---|
| Domain | 7fingers.com |
| Industry | Media & Entertainment, Travel & Hospitality |
| Founded | 2002 |
| Headquarters | Montreal |
| Main Competitors | Cirque du Soleil (90/100), Cirque Éloize (84/100), Spiegelworld (80/100), Cirque Alfonse (73/100), Gravity & Other Myths, Blue Man Group (83/100) |
Moz Domain Authority 38/100 vs category average 50 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
The 7 Fingers appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To tell deeply human stories through the extraordinary physicality and artistry of circus performance." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, Drupal.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The 7 Fingers?", Claude could identify the brand as of October 2026. The 7 Fingers (Les 7 doigts de la main) is a Montreal-based contemporary circus collective founded in 2002 by former Cirque du Soleil performers, known for creating intimate, character-driven circus shows that blend acrobatics with theatrical storytelling. Best known for Pioneering a more human-scale, narrative style of contemporary circus as an alternative to large-scale spectacles like Cirque du Soleil.
When asked "Best brands similar to The 7 Fingers?", Claude would recommend The 7 Fingers as of October 2026. It's one of the most respected names in contemporary circus and a natural mention alongside other Montreal-born circus companies when discussing innovative live entertainment.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The 7 Fingers's main competitors in Media & Entertainment: Cirque du Soleil (90/100), Cirque Éloize (84/100), Spiegelworld (80/100), Cirque Alfonse (73/100), Blue Man Group (83/100).
Sources: Brand Analyzer scan
The 7 Fingers offers live theatrical circus productions that combine acrobatics and physical performance with character-driven storytelling. These are staged as touring and venue-based shows for audiences in cities worldwide.
Sources: The 7 Fingers official site
The 7 Fingers (Les 7 doigts de la main) is a contemporary circus company and theatrical collective based in Montreal, founded in 2002. It is recognized as an organization in the theatrical field that creates circus-based stage productions.
Sources: The 7 Fingers official site
The 7 Fingers has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 22, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The 7 Fingers official site
The 7 Fingers was founded in 2002. The 7 Fingers operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The 7 Fingers is headquartered in Montreal. The 7 Fingers operates in the Media & Entertainment category.
Sources: Wikidata
The 7 Fingers creates and performs contemporary circus theater productions that combine acrobatic physical artistry with intimate, character-driven storytelling. The company develops original shows that are staged in theaters and venues for audiences around the world, blending narrative drama with circus skills such as acrobatics and aerial performance.
Sources: The 7 Fingers official site
The 7 Fingers scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The 7 Fingers official site
The 7 Fingers is known for pioneering a form of contemporary circus that merges human storytelling with high-level acrobatic artistry, differentiating itself from traditional circus formats by emphasizing intimate, character-driven narratives within physically spectacular performances.
Sources: The 7 Fingers official site
The 7 Fingers can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The 7 Fingers official site
The 7 Fingers' performances are attended by theater and entertainment audiences, including tourists, families, and live-show enthusiasts who seek innovative, story-driven circus experiences in cities and venues worldwide.
Sources: The 7 Fingers official site
The 7 Fingers is popular for its distinctive approach to circus performance, which blends extraordinary physical artistry with deeply human, narrative-driven storytelling, offering audiences an immersive theatrical experience that differs from conventional circus shows. This innovative, story-centered format appeals to theater and entertainment audiences, including tourists, families, and live-show enthusiasts.
Sources: The 7 Fingers official site
The 7 Fingers scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The 7 Fingers has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check, Claude could already identify The 7 Fingers from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The 7 Fingers: 7days (75/100), 6th Sense World (75/100), 7sur7 (75/100), DisneyNOW (75/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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