Your Global Football News Source
90min (90min.com) earns a Brand Analyzer score of 90 out of 100, placing it in the Strong Brand tier among Media & Entertainment brands, Sports & Fitness brands. Among 4042 Media & Entertainment brands analyzed, 90min ranks in the 92nd percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 95/100, Digital Presence 100/100, Visual Identity 96/100, Messaging Clarity 95/100, Trust Foundation 88/100, AI Discoverability 85/100, Brand Authority 77/100.
90min is a football-focused digital media platform founded in 2003 that provides news, transfer rumours, match updates, and expert analysis. It covers multiple markets, including France, Italy, and Brazil, offering fans a centralized source for information on clubs, players, and matches. The platform is categorized under Media & Entertainment and Sports & Fitness, targeting football enthusiasts worldwide seeking timely and comprehensive coverage of the sport.
| Brand Name | 90min |
|---|---|
| Domain | 90min.com |
| Industry | Media & Entertainment, Sports & Fitness |
| Founded | 2003 |
| Main Competitors | Goal.com (95/100), Sky Sports (94/100), ESPN (88/100), L'Équipe, Gazzetta dello Sport, Globo Esporte, Transfermarkt, Marca (87/100) |
Moz Domain Authority 77/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #48,162 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
90min has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Get the latest football news and transfer rumours from 90min - covering France, Italy and Brazil with updates on matches, players, clubs and expert analysis." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 8 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
90min scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
90min has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (56/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #48,162 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 90min from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is 90min?", Claude could identify the brand as of August 2026. 90min is a global digital football (soccer) media platform that produces news, analysis, video content, and social media coverage of football, and it also operates a media network partnering with other publishers to distribute sports content. It's known for being one of the large Best known for Being one of the world's largest digital football news and content platforms.
When asked "Best brands similar to 90min?", Claude would recommend 90min as of August 2026. It's a well-known name in football media and would naturally come up alongside outlets like Goal.com or Bleacher Report when discussing sports media brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
90min's main competitors include Goal.com (95/100), Sky Sports (94/100), ESPN (88/100), L'Équipe, Gazzetta dello Sport. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
90min and Goal.com are competitors in Media & Entertainment. Brand Analyzer scores 90min at 90/100 and Goal.com at 95/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to 90min include Goal.com (95/100), Sky Sports (94/100), ESPN (88/100), L'Équipe, Gazzetta dello Sport. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
90min has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 56, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 90min official site
90min was founded in 2003. 90min operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
90min scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: 90min official site
90min can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 90min official site
90min offers football news articles, transfer rumours, match updates, player and club insights, and expert analysis. Its content spans multiple football markets, notably France, Italy, and Brazil, delivered through a digital platform accessible to fans seeking timely sports information.
Sources: 90min official site
90min provides football news, transfer rumours, match updates, player insights, and expert analysis. It covers multiple football markets-specifically France, Italy, and Brazil-delivering timely content on clubs, players, and matches to a global audience of football fans through its digital platform.
Sources: 90min official site
90min is a football-focused digital media platform that delivers news, transfer rumours, match updates, and expert analysis to fans worldwide. Founded in 2003, it covers multiple football markets including France, Italy, and Brazil, positioning itself as a comprehensive source for global football coverage across leagues, clubs, and players.
Sources: 90min official site
Ranked closest to 90min: Artspace (90/100), Artsy (90/100), The Washington Post (91/100), Asetek (90/100).
A step up - brands to learn from: Yamaha Corporation (91/100), theSkimm (91/100).
Category leader: Complex (97/100).