La realtà non è mai la stessa
add editore (addeditore.it) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, in the 70th percentile of 40737 Media & Entertainment brands.
Add editore is an independent Italian publishing house based in Turin. It publishes essays, comics, sports books, and books about Asia, focusing on contemporary issues such as rights, society, politics, economics, and history. The publisher also runs multimedia projects like Lucy sulla cultura and Lucy sui mondi, and distributes its books to schools, aiming to reach students and institutions alongside general readers interested in critical, cross-disciplinary content.
| Brand Name | add editore |
|---|---|
| Domain | addeditore.it |
| Industry | Media & Entertainment, Education |
| Headquarters | Torino, Italy |
| Main Competitors | Einaudi (81/100), Laterza (83/100), Feltrinelli (73/100), minimum fax (74/100), BeccoGiallo (61/100), Tunué (78/100) |
Moz Domain Authority 47/100 vs category average 50 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,382,156 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "add editore: la nostra sede è Torino, pubblichiamo saggi, fumetti, libri di sport e sull’asia. Raccontiamo la contemporaneità, parliamo di diritti, società, futuro, politica, econo…" (Meta description: 35 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is IT-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is add editore?", Claude could identify the brand as of October 2026. Add editore is an independent Italian publishing house based in Turin, founded in the 2000s, known for nonfiction and popular science titles as well as essays on current affairs. Best known for Independent Italian nonfiction and popular science publishing.
When asked "Best brands similar to add editore?", Claude would recommend add editore as of October 2026. It's a respected niche Italian publisher, so I'd mention it if someone asked about independent Italian nonfiction houses, though it's not a globally famous name.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
add editore's main competitors in Media & Entertainment: Einaudi (81/100), Laterza (83/100), Feltrinelli (73/100), minimum fax (74/100), BeccoGiallo (61/100).
Sources: Brand Analyzer scan
Add editore offers a range of published works including non-fiction essays (saggistica), comics (fumetti), sports-themed books, and books about Asia. It also produces multimedia editorial projects such as Lucy sulla cultura and Lucy sui mondi, and distributes its titles to both general readers and schools.
Sources: add editore official site
Add editore is an independent publishing house headquartered in Turin, Italy. It produces essays, comics (fumetti), sports books, and books focused on Asia, centering its catalog on themes of contemporary society, politics, economics, history, and rights.
Sources: add editore official site
add editore has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 68, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: add editore official site
Add editore publishes and distributes books across multiple genres, including non-fiction essays, comics, sports titles, and works about Asia. It creates editorial projects that explore contemporary issues such as society, politics, economics, and history, and it distributes its publications to schools as well as general bookstores.
Sources: add editore official site
add editore scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: add editore official site
add editore can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: add editore official site
Add editore is known for its independent, cross-genre publishing approach that blends saggistica (non-fiction essays) with fumetti (comics) to explore contemporary social, political, and cultural topics. It is also recognized for editorial projects like Lucy sulla cultura and Lucy sui mondi, and for bringing its books into schools.
Sources: add editore official site
Add editore's output is aimed at curious, critically-minded readers interested in society, politics, culture, rights, and current affairs. Its audience also includes students and schools, as the publisher specifically distributes its books to educational institutions.
Sources: add editore official site
add editore scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
add editore has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (68/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #1,382,156 (Tranco), a Moz Domain Authority of 47/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify add editore from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to add editore: Adams Outdoor Advertising (79/100), Adam Silvera (79/100), Advanced Poker Training (79/100), A+E Global Media (79/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.