Here to help, together
ADRA (adra.cz) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, in the 72nd percentile of 20886 Non-profit brands.
ADRA is a non-profit humanitarian organization that provides aid and support to people affected by natural disasters, war, and other crises. It mobilizes donors and volunteers to deliver immediate, reliable relief during emergencies, conflicts, and epidemics, while also running ongoing charity initiatives. ADRA positions itself as a trusted response organization connecting compassionate donors with communities in urgent need.
| Brand Name | ADRA |
|---|---|
| Domain | adra.cz |
| Industry | Non-profit |
| Main Competitors | Red Cross (92/100), UNICEF (72/100), Oxfam (92/100), World Vision (92/100), Save the Children (83/100), Caritas Internationalis (81/100), Médecins Sans Frontières (Doctors Without Borders) (74/100) |
Moz Domain Authority 44/100 vs category average 48 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
ADRA appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "-1375" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter), Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ADRA?", Claude could identify the brand as of October 2026. ADRA (Adventist Development and Relief Agency) is an international humanitarian organization affiliated with the Seventh-day Adventist Church, and ADRA Czech Republic (adra.cz) is its local branch running disaster relief, development aid, and charity projects both domestically an Best known for Humanitarian aid and disaster relief work tied to the Seventh-day Adventist Church network.
When asked "Best brands similar to ADRA?", Claude would recommend ADRA as of October 2026. It's a well established, globally recognized humanitarian organization, so it's relevant when discussing reputable non-profits involved in relief and development work.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ADRA's main competitors in Non-profit: Red Cross (92/100), UNICEF (72/100), Oxfam (92/100), World Vision (92/100), Save the Children (83/100).
Sources: Brand Analyzer scan
ADRA has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 46, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ADRA official site
ADRA scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: ADRA official site
ADRA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ADRA official site
ADRA is a non-profit humanitarian organization that provides aid and support to people affected by natural disasters, war, and other crises.
Sources: ADRA official site
ADRA delivers immediate, reliable humanitarian assistance during disasters, conflicts, and epidemics, mobilizing donor support and volunteers, and also conducts ongoing charity initiatives to help affected communities.
Sources: ADRA official site
ADRA scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ADRA has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (46/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 44/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ADRA from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ADRA: American Civil War Museum (79/100), Auto-Cycle Union (ACU) (79/100), Advancement Project (79/100), Adventures in Missions (79/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.