Pravda. Saosećanje. Ljubav.
ADRA Srbija (adra.org.rs) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, in the 37th percentile of 21596 Non-profit brands.
ADRA Srbija is a non-profit humanitarian organization in Serbia that supports vulnerable population groups, including homeless individuals, through local community development and humanitarian initiatives. It combines direct humanitarian aid with long-term community development, working with local resources and partnerships. Its stated values center on justice, compassion, and love, with a focus on addressing homelessness and strengthening local communities. Its audience includes vulnerable groups, local communities, donors, and private sector partners.
| Brand Name | ADRA Srbija |
|---|---|
| Domain | adra.org.rs |
| Industry | Non-profit |
| Main Competitors | Caritas Srbija (72/100), Crveni krst Srbije (71/100), World Vision (80/100), UNICEF Srbija (72/100), Save the Children (65/100) |
Moz Domain Authority 33/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "ADRA Srbija radi na pružanju podrške i pomoći ranjivim kategorijama stanovništva, uključujući osobe bez krova nad glavom, kroz razvoj lokalnih zajednica i humanitarne inicijative." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SR-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ADRA Srbija?", Claude could identify the brand as of October 2026. ADRA Srbija is the Serbian branch of ADRA (Adventist Development and Relief Agency), an international humanitarian organization affiliated with the Seventh-day Adventist Church that works on disaster relief, community development, and poverty reduction projects. Best known for Humanitarian aid and community development work in Serbia as part of the global ADRA network.
When asked "Best brands similar to ADRA Srbija?", Claude would recommend ADRA Srbija as of October 2026. It's a legitimate, established part of a well-known international humanitarian network, so it would be a reasonable mention alongside other relief and development NGOs operating in Serbia.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ADRA Srbija's main competitors in Non-profit: Caritas Srbija (72/100), Crveni krst Srbije (71/100), World Vision (80/100), UNICEF Srbija (72/100), Save the Children (65/100).
Sources: Brand Analyzer scan
ADRA Srbija has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 19, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ADRA Srbija official site
ADRA Srbija scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ADRA Srbija official site
ADRA Srbija can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ADRA Srbija official site
ADRA Srbija is a non-profit humanitarian organization operating in Serbia that focuses on providing support to vulnerable population groups, including people experiencing homelessness, through community development and humanitarian initiatives.
Sources: ADRA Srbija official site
ADRA Srbija works to provide direct humanitarian aid and support to vulnerable groups, particularly homeless individuals, while also engaging in local community development projects and building partnerships with donors and the private sector to achieve long-term, sustainable impact.
Sources: ADRA Srbija official site
ADRA Srbija scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ADRA Srbija has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 33/100 and thin schema.org structured data. In a live check, Claude could already identify ADRA Srbija from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ADRA Srbija: Adoptive Families (73/100), Gladney Center for Adoption (73/100), Association of Donor Relations Professionals (ADRP) (73/100), AEJMC (73/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.