Moderne og samtidig kunst i Oslo
Astrup Fearnley Museet (afmuseet.no) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, Other brands, in the 60th percentile of 30102 Media & Entertainment brands.
Astrup Fearnley Museet is a private art museum in Oslo, Norway, founded in 1993. It focuses on exhibiting and communicating modern and contemporary art through changing exhibitions and an extensive art collection, including both Norwegian and international works. The museum positions itself as a leading private art institution in Norway and a central arena for contemporary art and cultural mediation, aimed at art enthusiasts, cultural visitors, tourists, and members.
| Brand Name | Astrup Fearnley Museet |
|---|---|
| Domain | afmuseet.no |
| Industry | Media & Entertainment, Education |
| Founded | 1993 |
| Headquarters | Oslo, Norway |
| Main Competitors | Munch Museum (79/100), National Museum of Norway (81/100), Henie Onstad Kunstsenter (79/100), Louisiana Museum of Modern Art, Moderna Museet (83/100), Kiasma (87/100) |
Moz Domain Authority 56/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #608,223 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Astrup Fearnley Museet has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Hva skjer Favoritter fra nettbutikken:" (No meta description. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NB-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn; no detected presence on Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Astrup Fearnley Museet?", Claude could identify the brand as of October 2026. Astrup Fearnley Museet is a private contemporary art museum in Oslo, Norway, housed in a striking Renzo Piano-designed building on the Tjuvholmen waterfront. It's known for its collection of international contemporary art, including works by artists like Jeff Koons, Damien Hirst, Best known for Its collection of major international contemporary art housed in an iconic Renzo Piano building on Oslo's waterfront.
When asked "Best brands similar to Astrup Fearnley Museet?", Claude would recommend Astrup Fearnley Museet as of October 2026. It's a well-regarded contemporary art museum with a notable architectural identity and strong collection, making it a natural mention for anyone interested in top European contemporary art institutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Astrup Fearnley Museet's main competitors in Media & Entertainment: Munch Museum (79/100), National Museum of Norway (81/100), Henie Onstad Kunstsenter (79/100), Moderna Museet (83/100), Kiasma (87/100).
Sources: Brand Analyzer scan
Astrup Fearnley Museet is a private art museum located in Oslo, Norway, founded in 1993. It is dedicated to exhibiting and communicating modern and contemporary art through a permanent collection and temporary exhibitions.
Sources: Astrup Fearnley Museet official site
Astrup Fearnley Museet has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 46, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Astrup Fearnley Museet official site
Astrup Fearnley Museet was founded in 1993. Astrup Fearnley Museet operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Astrup Fearnley Museet scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Astrup Fearnley Museet official site
Astrup Fearnley Museet can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Astrup Fearnley Museet official site
The museum serves art-interested visitors, cultural enthusiasts, tourists, and members who wish to experience modern and contemporary art exhibitions and collections.
Sources: Astrup Fearnley Museet official site
Astrup Fearnley Museet is known for its collection of international and Norwegian contemporary art and for hosting changing exhibitions that address current artistic and cultural topics. It is recognized as a leading private art museum in Norway and a key venue for contemporary art in Scandinavia.
Sources: Astrup Fearnley Museet official site
Astrup Fearnley Museet scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Astrup Fearnley Museet has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (46/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #608,223 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Astrup Fearnley Museet from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Astrup Fearnley Museet: Afford Anything (78/100), Affilka (78/100), African Markets (78/100), Agate (78/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.