Wirtschaft für die Landwirtschaft
agrarzeitung (agrarzeitung.de) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Food & Beverage brands, Other brands, in the 47th percentile of 24853 Media & Entertainment brands.
Agrarzeitung (agrarzeitung.de) is a German-language trade publication focused on the business side of agriculture. It delivers independent news, market data, and background analysis for professionals in the agricultural economy, positioning itself as a leading specialized media outlet for the farming and agribusiness sector. The publication targets decision-makers, experts, and companies operating within agriculture and related industries, offering daily updates on market developments and industry trends.
| Brand Name | agrarzeitung |
|---|---|
| Domain | agrarzeitung.de |
| Industry | Media & Entertainment, Food & Beverage |
| Main Competitors | top agrar (83/100), agrarheute (80/100), Bauernzeitung (70/100), Wochenblatt, DLG-Mitteilungen |
Moz Domain Authority 41/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #393,588 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Die agrarzeitung ist das unabhängige Wirtschaftsmedium für die Profis in der Agrarwirtschaft: Mit den neuesten Nachrichten, Marktdaten und Hintergründen." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is agrarzeitung?", Claude could identify the brand as of October 2026. agrarzeitung (az) is a German trade publication covering the agribusiness sector, reporting on agricultural markets, farming policy, and the business side of the agri-food industry. It's published by dfv Mediengruppe and targets professionals in agriculture, agrochemicals, and fo Best known for Being a leading German trade magazine and news source for the agribusiness and agricultural trade sector.
When asked "Best brands similar to agrarzeitung?", Claude would recommend agrarzeitung as of October 2026. It's a well-established name among German agribusiness trade press, so I'd mention it if someone asked about industry publications covering agriculture and agri-trade in Germany.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
agrarzeitung's main competitors in Media & Entertainment: top agrar (83/100), agrarheute (80/100), Bauernzeitung (70/100).
Sources: Brand Analyzer scan
agrarzeitung has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 46, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: agrarzeitung official site
agrarzeitung scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: agrarzeitung official site
Agrarzeitung is an independent German trade publication (periodical) that serves as a business-focused information source for the agricultural industry. It covers news, market data, and analysis relevant to professionals and companies operating in agriculture and agribusiness.
Sources: agrarzeitung official site
Agrarzeitung provides daily news, market notations, and background analysis tailored to the economic side of agriculture. It reports on developments affecting the agribusiness sector, helping professionals and decision-makers stay informed about market trends and industry news.
Sources: agrarzeitung official site
agrarzeitung can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: agrarzeitung official site
Agrarzeitung offers business news, market data, and analytical content focused on the agricultural and agribusiness sectors, delivered through its publication aimed at industry professionals and decision-makers.
Sources: agrarzeitung official site
Agrarzeitung is used by professionals, decision-makers, and companies operating within the agricultural and agribusiness industry who require specialized business news, market data, and analysis relevant to their sector.
Sources: agrarzeitung official site
Agrarzeitung is known for being an independent, specialized business media outlet dedicated to the agricultural and agribusiness sector, offering up-to-date market data and industry analysis specifically for professionals in this field.
Sources: agrarzeitung official site
agrarzeitung scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
agrarzeitung has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (46/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #393,588 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify agrarzeitung from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to agrarzeitung: Africa Tech Summit (76/100), A-Frame (76/100), Agribusiness TV (76/100), AGI (American-German Institute) (76/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.