Science. Solutions. Sustainability.
AgroFresh (agrofresh.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, Technology brands, Manufacturing brands, in the 79th percentile of 4971 Food & Beverage brands.
AgroFresh is an AgTech company headquartered in Collegeville, United States, founded in 1999. It specializes in pre- and post-harvest technologies designed to reduce fruit waste across the fresh produce supply chain. Its offerings include 1-MCP ethylene management solutions and Uvasys laminated SO2 sheets, which help maintain produce quality and freshness from the orchard to the consumer. The company serves growers, packers, and retailers globally, positioning itself as a science-driven innovator in post-harvest produce management.
| Brand Name | AgroFresh |
|---|---|
| Domain | agrofresh.com |
| Industry | Food & Beverage, Technology |
| Founded | 1999 |
| Headquarters | Collegeville |
| Main Competitors | Apeel Sciences (82/100), Pace International (80/100), Decco (UPL) (83/100), StePac (77/100), BASF (78/100), Landec (Curation Foods) |
Moz Domain Authority 43/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,813,403 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "AgroFresh offers unprecedented and pre-and post-harvest expertise to measureably reduce fruit waste from the orchard to the consumer." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is AgroFresh?", Claude could identify the brand as of September 2026. AgroFresh is a company specializing in post-harvest freshness solutions for produce, best known for its SmartFresh technology which slows ripening and extends the shelf life of fruits like apples and pears by blocking ethylene action. Best known for SmartFresh, an ethylene-blocking technology used to extend shelf life of fruit after harvest.
When asked "Best brands similar to AgroFresh?", Claude would recommend AgroFresh as of September 2026. It's a leading name in post-harvest produce preservation technology, so it would naturally come up in discussions of shelf-life extension solutions for the food supply chain.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
AgroFresh's main competitors in Food & Beverage: Apeel Sciences (82/100), Pace International (80/100), Decco (UPL) (83/100), StePac (77/100), BASF (78/100).
Sources: Brand Analyzer scan
AgroFresh offers post-harvest technologies including 1-MCP ethylene management solutions and Uvasys laminated SO2 sheets, along with tailored freshness and quality management services for growers, packers, and retailers across the fresh produce supply chain.
Sources: AgroFresh official site
AgroFresh is an AgTech company based in Collegeville, United States, founded in 1999. It develops pre- and post-harvest technologies aimed at reducing fruit waste throughout the fresh produce supply chain.
Sources: AgroFresh official site
AgroFresh has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 42, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: AgroFresh official site
AgroFresh was founded in 1999. AgroFresh operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
AgroFresh is headquartered in Collegeville. AgroFresh operates in the Food & Beverage category.
Sources: Wikidata
AgroFresh develops and provides post-harvest technologies, such as 1-MCP ethylene management and Uvasys laminated SO2 sheets, that help growers, packers, and retailers maintain the quality and freshness of fresh produce from harvest through distribution to consumers.
Sources: AgroFresh official site
AgroFresh scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: AgroFresh official site
AgroFresh is known for pioneering 1-MCP ethylene management technology and Uvasys laminated SO2 sheets, both used to extend the freshness and shelf life of fruit throughout the supply chain.
Sources: AgroFresh official site
AgroFresh can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: AgroFresh official site
AgroFresh's technologies and services are used by growers, packers, and retailers throughout the global fresh produce supply chain.
Sources: AgroFresh official site
AgroFresh scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
AgroFresh has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,813,403 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify AgroFresh from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to AgroFresh: Agriturismo.it (82/100), Agristo (82/100), Ahold Delhaize (82/100), Alce Nero (82/100).
A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.