AIDA International Brand Score: 74/100 - Brand-Ready tier

Symbol of Freediving

AIDA International (aidainternational.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Non-profit brands, in the 36th percentile of 6152 Sports & Fitness brands.

AI Snapshot

AIDA International is a non-profit organization founded in 1992 and headquartered in Geneva. It serves as the international governing body for apnea and freediving, developing rules, standards, and certifications for the sport. AIDA recognizes and certifies world records, organizes and sanctions competitions, and unites athletes, diving clubs, and competition organizers worldwide under a common regulatory framework for freediving.

Key facts about AIDA International
Brand NameAIDA International
Domainaidainternational.org
IndustrySports & Fitness, Non-profit
Founded1992
HeadquartersGeneva
Main CompetitorsCMAS (World Underwater Federation) (76/100), Vertical Blue, Performance Freediving International, Molchanovs (79/100), SSI Freediving (82/100), PADI Freediving (93/100)

Evidence

Moz Domain Authority 54/100 vs category average 44 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #392,907 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

AIDA International has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "To develop, promote, and govern the sport of apnea and freediving worldwide." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Apache.

Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know AIDA International?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is AIDA International?", Claude could identify the brand as of October 2026. AIDA International is the main global governing body for competitive freediving, setting rules and records for disciplines like static apnea, dynamic apnea, and various constant/variable weight depth categories. Best known for being the primary international federation that organizes and certifies freediving competitions and world records.

When asked "Best brands similar to AIDA International?", Claude would recommend AIDA International as of October 2026. If someone asks about freediving organizations or governing bodies, AIDA International is one of the most recognized names in that space, alongside CMAS and other freediving federations.

People Also Ask About AIDA International

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are AIDA International's main competitors?

AIDA International's main competitors in Sports & Fitness: CMAS (World Underwater Federation) (76/100), Molchanovs (79/100), SSI Freediving (82/100), PADI Freediving (93/100).

Sources: Brand Analyzer scan

What is AIDA International?

AIDA International is a non-profit organization founded in 1992 and headquartered in Geneva, serving as the international governing body for the sport of apnea and freediving. It sets global standards, rules, and certifications for competitive freediving and recognizes world records in the discipline.

Sources: AIDA International official site

When was AIDA International founded?

AIDA International was founded in 1992. AIDA International operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is AIDA International headquartered?

AIDA International is headquartered in Geneva. AIDA International operates in the Sports & Fitness category.

Sources: Wikidata

What does AIDA International do?

AIDA International develops, promotes, and governs the sport of freediving and apnea worldwide. It establishes competition rules and safety standards, certifies and recognizes world records, and sanctions official freediving competitions involving athletes, clubs, and organizers globally.

Sources: AIDA International official site

What products or services does AIDA International offer?

AIDA International offers governance services for freediving, including setting official competition rules and safety standards, certifying and recognizing world records, and sanctioning international freediving competitions and events.

Sources: AIDA International official site

Does ChatGPT recommend AIDA International?

AIDA International scores 39/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: AIDA International official site

What is AIDA International known for?

AIDA International is known for being the leading global authority that recognizes and certifies freediving world records, and for governing international freediving competitions under standardized rules.

Sources: AIDA International official site

How can AIDA International improve its AI discoverability?

AIDA International can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: AIDA International official site

Who uses AIDA International?

AIDA International is used by freedivers and apnea athletes, diving clubs, competition organizers, and freediving enthusiasts worldwide who participate in or organize sanctioned freediving events and seek official record recognition.

Sources: AIDA International official site

Recommendations

AI visibility

AIDA International scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

AIDA International has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #392,907 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify AIDA International from memory (October 2026) - a sign these signals are paying off.

Visibility - 70/100

Trust - 29/100

Recommendation likelihood - 39/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to AIDA International: ACS Custom (74/100), Absolute Sanctuary (74/100), AKA Thailand (74/100), Cakhia TV (74/100).

A step up - brands to learn from: Zebco (81/100), Bash (81/100).

Category leader: Complex (97/100).

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