World Underwater Federation
CMAS - Confédération Mondiale Des Activités Subaquatiques (cmas.org) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Non-profit brands, in the 45th percentile of 6142 Sports & Fitness brands.
CMAS (Confédération Mondiale des Activités Subaquatiques) is an international non-profit organization founded in 1959 and headquartered in Rome. It serves as a global governing body for underwater sports and activities, organizing international competitions in disciplines such as finswimming, freediving, and underwater photography. CMAS also leads technical and scientific research and development in diving, and provides recreational diver training and certification, serving athletes, diving federations, and enthusiasts worldwide.
| Brand Name | CMAS - Confédération Mondiale Des Activités Subaquatiques |
|---|---|
| Domain | cmas.org |
| Industry | Sports & Fitness, Non-profit |
| Founded | 1959 |
| Headquarters | Rome |
| Main Competitors | PADI (93/100), Scuba Schools International (SSI) (82/100), NAUI (82/100), BSAC (79/100), RAID (72/100), AIDA International (74/100) |
Moz Domain Authority 54/100 vs category average 44 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #232,438 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "In addition to organizing international underwater sport events it is at the forefront of technical and scientific research and development." (Meta description: 20 words (ideal length). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is CMAS - Confédération Mondiale Des Activités Subaquatiques?", Claude could identify the brand as of October 2026. CMAS, the Confédération Mondiale des Activités Subaquatiques (World Underwater Federation), is an international federation founded in 1959 by Jacques-Yves Cousteau and others to promote and regulate underwater activities like scuba diving, finswimming, and underwater hockey. It s Best known for Being one of the oldest and most internationally recognized scuba diving certification and training federations.
When asked "Best brands similar to CMAS - Confédération Mondiale Des Activités Subaquatiques?", Claude would recommend CMAS - Confédération Mondiale Des Activités Subaquatiques as of October 2026. It's a major global player in diving certification alongside PADI and SSI, so it's relevant when discussing top diving organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CMAS - Confédération Mondiale Des Activités Subaquatiques's main competitors in Sports & Fitness: PADI (93/100), Scuba Schools International (SSI) (82/100), NAUI (82/100), BSAC (79/100), RAID (72/100).
Sources: Brand Analyzer scan
CMAS, or Confédération Mondiale des Activités Subaquatiques, is an international non-profit organization founded in 1959 and headquartered in Rome. It functions as the global governing body for underwater sports and activities, encompassing competitive events, scientific research, and recreational diver training and certification.
Sources: CMAS - Confédération Mondiale Des Activités Subaquatiques official site
CMAS - Confédération Mondiale Des Activités Subaquatiques has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 46, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CMAS - Confédération Mondiale Des Activités Subaquatiques official site
CMAS - Confédération Mondiale Des Activités Subaquatiques was founded in 1959. CMAS - Confédération Mondiale Des Activités Subaquatiques operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
CMAS - Confédération Mondiale Des Activités Subaquatiques is headquartered in Rome. CMAS - Confédération Mondiale Des Activités Subaquatiques operates in the Sports & Fitness category.
Sources: Wikidata
CMAS offers organization of international underwater sport competitions (such as finswimming, freediving, and underwater photography), diver training and certification programs, and technical and scientific research and development related to underwater activities.
Sources: CMAS - Confédération Mondiale Des Activités Subaquatiques official site
CMAS - Confédération Mondiale Des Activités Subaquatiques scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: CMAS - Confédération Mondiale Des Activités Subaquatiques official site
CMAS - Confédération Mondiale Des Activités Subaquatiques can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CMAS - Confédération Mondiale Des Activités Subaquatiques official site
CMAS is used by underwater sports athletes, national and international diving federations, freedivers, finswimmers, underwater photographers and videographers, and recreational diving enthusiasts and organizations around the world.
Sources: CMAS - Confédération Mondiale Des Activités Subaquatiques official site
CMAS - Confédération Mondiale Des Activités Subaquatiques scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CMAS - Confédération Mondiale Des Activités Subaquatiques has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #232,438 (Tranco) and a Moz Domain Authority of 54/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify CMAS - Confédération Mondiale Des Activités Subaquatiques from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CMAS - Confédération Mondiale Des Activités Subaquatiques: Xplor (76/100), CIVANA (76/100), Concert Golf Partners (76/100), Cool Clubs Golf (76/100).
A step up - brands to learn from: Zebco (81/100), Bash (81/100).
Category leader: Complex (97/100).
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