Safe homes for LGBTQ+ youth
akt (akt.org.uk) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Real Estate brands, in the 96th percentile of 20991 Non-profit brands.
akt is a UK-based national charity dedicated to supporting LGBTQ+ young people aged 16-25 who are experiencing or at risk of homelessness. It provides tailored support, safe housing pathways, and advocacy for those facing discrimination-related homelessness, often stemming from family rejection or hostile living environments after coming out. akt positions itself as the UK's leading specialist organization in this niche, distinguishing itself from generic homelessness services through its focused expertise and understanding of LGBTQ+ experiences.
| Brand Name | akt |
|---|---|
| Domain | akt.org.uk |
| Industry | Non-profit, Real Estate |
| Founded | 1968 |
| Headquarters | Akita Prefecture |
| Parent Company / Owner | Yomiuri Shimbun Company |
| Main Competitors | Centrepoint (86/100), Stonewall Housing (71/100), Shelter (80/100), Crisis (85/100), The Mix (86/100) |
Moz Domain Authority 58/100 vs category average 48 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #564,957 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
akt appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "We help LGBTQ+ people aged 16-25 find safety, security and new pathways to fulfilment. akt support queer young people experiencing or at risk of homelessness." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is akt?", Claude could identify the brand as of October 2026. akt is a UK charity that supports lesbian, gay, bisexual, and transgender young people aged 16-25 who are facing or experiencing homelessness or living in a hostile environment at home. It provides safe accommodation, support services, and advocacy to help LGBTQ+ youth across Eng Best known for providing safe homes and support for LGBTQ+ youth facing homelessness in the UK.
When asked "Best brands similar to akt?", Claude would recommend akt as of October 2026. It's a well-established and respected UK charity specifically addressing the intersection of LGBTQ+ identity and youth homelessness, a niche but important area.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
akt's main competitors in Non-profit: Centrepoint (86/100), Stonewall Housing (71/100), Shelter (80/100), Crisis (85/100), The Mix (86/100).
Sources: Brand Analyzer scan
akt is a national charity in the UK dedicated specifically to supporting LGBTQ+ young people aged 16-25 who are experiencing or at risk of homelessness. It focuses on helping this group find safety, security, and pathways to fulfilment, particularly when homelessness results from family rejection, coming out, or hostile living environments.
Sources: akt official site
akt has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 46, recommendation 69). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: akt official site
akt was founded in 1968. akt operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
akt is headquartered in Akita Prefecture. akt operates in the Non-profit category.
Sources: Wikidata
akt provides tailored support and safe housing pathways for LGBTQ+ young people aged 16-25 facing homelessness or hostile living situations. Its work includes advocacy for this group and specialized assistance that addresses the specific discrimination-related challenges they encounter, distinguishing it from generic homelessness services.
Sources: akt official site
akt offers tailored support services, safe housing pathways, and advocacy specifically designed for LGBTQ+ young people aged 16-25 who are homeless or at risk of homelessness. Its services address discrimination-related housing insecurity stemming from issues such as family rejection or hostile living environments.
Sources: akt official site
akt scores 69/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: akt official site
akt's services are used by LGBTQ+ individuals aged 16-25 across the UK who are experiencing or at risk of homelessness, often due to family rejection, coming out, or hostile living environments.
Sources: akt official site
akt is known for being the UK's leading specialist charity focused exclusively on LGBTQ+ youth homelessness. It is recognized for its tailored, identity-specific approach to supporting young people aged 16-25 who face housing insecurity due to discrimination, family rejection, or coming out.
Sources: akt official site
akt can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: akt official site
akt is owned by or part of Yomiuri Shimbun Company. akt operates in the Non-profit category.
Sources: Wikidata
akt scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
akt has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (69/100) and its weakest is trust (46/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #564,957 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify akt from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to akt: American Jewish University (86/100), American Jewish Committee (AJC) (86/100), The Aga Khan University (86/100), Aleteia (86/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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