Das WIR gewinnt
Aktion Mensch (aktion-mensch.de) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, in the 58th percentile of 19365 Non-profit brands.
Aktion Mensch is a German non-profit organization founded in 1964 and headquartered in Bonn. It is the largest private funding organization in Germany, supporting social projects that promote inclusion for people with and without disabilities. Funded primarily through a social lottery, it finances numerous inclusion projects and raises public awareness of related social issues.
| Brand Name | Aktion Mensch |
|---|---|
| Domain | aktion-mensch.de |
| Industry | Non-profit |
| Founded | 1964 |
| Headquarters | Bonn |
| Main Competitors | Deutsche Fernsehlotterie (62/100), GlücksSpirale (69/100), SOS-Kinderdorf (77/100), Caritas (79/100), Diakonie (70/100), Lebenshilfe (75/100) |
Moz Domain Authority 60/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #40,659 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Aktion Mensch has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Die Aktion Mensch unterstützt als größte private Förderorganisation in Deutschland soziale Förderprojekte für Menschen mit und ohne Behinderung." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Aktion Mensch?", Claude could identify the brand as of October 2026. Aktion Mensch is a German non-profit organization that promotes the inclusion of people with disabilities and other marginalized groups through grant funding, awareness campaigns, and educational initiatives. It funds its work largely through a state-licensed lottery, channeling Best known for Running a charity lottery in Germany whose proceeds fund inclusion projects for people with disabilities.
When asked "Best brands similar to Aktion Mensch?", Claude would recommend Aktion Mensch as of October 2026. It's one of the most prominent and long-standing disability inclusion charities in Germany, so it naturally comes up when discussing similar non-profits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Aktion Mensch's main competitors in Non-profit: Deutsche Fernsehlotterie (62/100), GlücksSpirale (69/100), SOS-Kinderdorf (77/100), Caritas (79/100), Diakonie (70/100).
Sources: Brand Analyzer scan
Aktion Mensch is a German non-profit social organization founded in 1964 and based in Bonn. It is the largest private funding organization in Germany, dedicated to promoting an inclusive society for people with and without disabilities.
Sources: Aktion Mensch official site
Aktion Mensch has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 73, trust 66, recommendation 44). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Aktion Mensch official site
Aktion Mensch was founded in 1964. Aktion Mensch operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Aktion Mensch is headquartered in Bonn. Aktion Mensch operates in the Non-profit category.
Sources: Wikidata
Aktion Mensch funds and supports social projects aimed at fostering inclusion for people with and without disabilities. It operates a social lottery (Soziallotterie) to generate funding, which it then distributes to inclusion-focused initiatives, while also raising public awareness of social issues related to disability and inclusion.
Sources: Aktion Mensch official site
Aktion Mensch offers a social lottery (Soziallotterie) whose proceeds fund social and inclusion projects across Germany. It also provides grant funding and support programs for projects benefiting people with and without disabilities, along with public awareness campaigns on inclusion-related topics.
Sources: Aktion Mensch official site
Aktion Mensch scores 44/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Aktion Mensch official site
Aktion Mensch is known for being Germany's largest private funding organization supporting social and inclusion projects, and for operating a well-known social lottery that finances these initiatives while promoting public discourse on disability and inclusion.
Sources: Aktion Mensch official site
Aktion Mensch can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Aktion Mensch official site
Aktion Mensch's lottery and support programs are used by individuals in Germany who wish to contribute to social causes through lottery participation, as well as by social organizations and projects that apply for funding to support inclusion initiatives for people with and without disabilities.
Sources: Aktion Mensch official site
Aktion Mensch scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Aktion Mensch has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (73/100) and its weakest is recommendation likelihood (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #40,659 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Aktion Mensch from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Aktion Mensch: American Kinesiotherapy Association (AKTA) (77/100), American Junior Golf Association (AJGA) (77/100), Alice Lloyd College (77/100), Aliftaa (77/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
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