Wit and wisdom since 1792
The Old Farmer's Almanac (almanac.com) earns a Brand Analyzer score of 88 out of 100, placing it in the Strong Brand tier among Media & Entertainment brands, Other brands. Among 3898 Media & Entertainment brands analyzed, The Old Farmer's Almanac ranks in the 88th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 80/100, Digital Presence 100/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 93/100, AI Discoverability 82/100, Brand Authority 75/100.
The Old Farmer's Almanac is an American annual periodical first published in 1792, making it the oldest continuously published almanac in North America. It provides long-range weather forecasts, moon phases and full moon dates, gardening tips, sunrise and sunset times, tide charts, home remedies, and folklore. It targets gardeners, homeowners, weather enthusiasts, and those interested in traditional wisdom and seasonal planning, positioning itself as a trusted, historic source for weather and gardening guidance.
| Brand Name | The Old Farmer's Almanac |
|---|---|
| Domain | almanac.com |
| Industry | Media & Entertainment, Other |
| Founded | 1792 |
| Main Competitors | Farmers' Almanac, AccuWeather (89/100), The Weather Channel (90/100), National Weather Service (83/100), Almanac.com's Gardening Rivals - Farmers' Almanac, Gardener's Supply Company (87/100), Burpee |
Moz Domain Authority 79/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #14,477 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
The Old Farmer's Almanac has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The Old Farmer’s Almanac is your trusted source for long range weather forecasts, moon phases, full moon dates and times, gardening tips, sunrise and sunset times, Best Days, tide …" (Meta description: 47 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, FAQ schema, og:title, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, Drupal.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
The Old Farmer's Almanac scores 72/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Old Farmer's Almanac has a moderate AI-visibility profile at 72/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (85/100) and its weakest is trust (58/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #14,477 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Old Farmer's Almanac from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is The Old Farmer's Almanac?", Claude could identify the brand as of August 2026. The Old Farmer's Almanac is a yearly reference publication first printed in 1792, offering weather forecasts, planting charts, astronomical data, recipes, and folklore for North America. It's the oldest continuously published periodical in the United States and now also operates Best known for Its long-range weather predictions and being the oldest continuously published periodical in the US.
When asked "Best brands similar to The Old Farmer's Almanac?", Claude would recommend The Old Farmer's Almanac as of August 2026. It's a classic, widely recognized brand for weather forecasts, gardening tips, and folksy Americana content, so it fits naturally in discussions of almanacs or similar lifestyle media.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Old Farmer's Almanac's main competitors include Farmers' Almanac, AccuWeather (89/100), The Weather Channel (90/100), National Weather Service (83/100), Almanac.com's Gardening Rivals - Farmers' Almanac. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
The Old Farmer's Almanac and The Weather Channel are competitors in Media & Entertainment. Brand Analyzer scores The Old Farmer's Almanac at 88/100 and The Weather Channel at 90/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
The Old Farmer's Almanac offers long-range weather forecasts, moon phase and full moon date and time information, gardening tips, sunrise and sunset times, 'Best Days' recommendations for various activities, tide charts, home remedies, and folklore, available through its annual print publication and website.
Popular alternatives to The Old Farmer's Almanac include Farmers' Almanac, AccuWeather (89/100), The Weather Channel (90/100), National Weather Service (83/100), Almanac.com's Gardening Rivals - Farmers' Almanac. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
The Old Farmer's Almanac is an American annual periodical first published in 1792, recognized as the oldest continuously published almanac in North America. It combines weather forecasting, astronomical data, gardening advice, and traditional folklore into a yearly publication and companion website.
The Old Farmer's Almanac has moderate AI-search visibility, scoring 72/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 58, recommendation 85). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
The Old Farmer's Almanac was founded in 1792. The Old Farmer's Almanac operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Old Farmer's Almanac is known for being the oldest continuously published almanac in North America, dating to 1792, and for its long-range weather forecasting, astronomical data such as moon phases, and its blend of gardening advice, folklore, and traditional wisdom.
The Old Farmer's Almanac scores 85/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
The Old Farmer's Almanac can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The Old Farmer's Almanac is used by gardeners, homeowners, weather enthusiasts, and individuals interested in traditional folklore, natural remedies, and seasonal planning.
The Old Farmer's Almanac is popular due to its long history dating back to 1792, making it the oldest continuously published almanac in North America. Its combination of long-range weather forecasts, gardening guidance, astronomical information, and traditional folklore appeals to a broad audience seeking practical, seasonal, and nostalgic content.
Ranked closest to The Old Farmer's Almanac: ACLED (88/100), Alphabet (88/100), AskGamblers (88/100), Balkan Insight (88/100).
A step up - brands to learn from: Yamaha Corporation (91/100), The Washington Post (91/100).
Category leader: Complex (97/100).