הוצאת ספרים מאז 1942
Am-oved (am-oved.co.il) scores 65 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Education brands, in the 12th percentile of 33253 Media & Entertainment brands.
Am-oved (עם עובד) is an Israeli publishing house founded in 1942 and headquartered in Tel Aviv. It is one of the oldest, largest, and most significant publishers in Israel, offering a wide range of literature for all ages, including prose, non-fiction, thrillers, and classic children's books such as 'The Little Prince' and 'Mitz Peled'. The publisher positions itself as a trusted institution combining a rich literary heritage with contemporary works, serving Israeli readers of all age groups.
| Brand Name | Am-oved |
|---|---|
| Domain | am-oved.co.il |
| Industry | Media & Entertainment, Education |
| Founded | 1942 |
| Headquarters | Tel Aviv |
| Main Competitors | Kinneret Zmora-Bitan Dvir (45/100), Yedioth Books (68/100), Keter Books (62/100), Schocken Publishing (69/100), Modan Publishing (72/100), Hakibbutz Hameuchad Publishing (59/100) |
Moz Domain Authority 39/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,063,353 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "הוצאת עם עובד, אחת מהוצאות הספרים הוותיקות בארץ ומהגדולות והחשובות שבהן, נוסדה בשנת 1942. אם תיגשו אל מדף הספרים שלכם ותתבוננו בתשומת לב בספרים המונחים עליו, תמצאו בו ספרים רבים מב…" (Meta description: 45 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is HE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Am-oved?", Claude could not identify the brand as of October 2026. I don't recognize this specific company, likely because it's a small or local Israeli media/entertainment business with limited presence in my training data.
When asked "Best brands similar to Am-oved?", Claude would not surface Am-oved as of October 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Am-oved's main competitors in Media & Entertainment: Kinneret Zmora-Bitan Dvir (45/100), Yedioth Books (68/100), Keter Books (62/100), Schocken Publishing (69/100), Modan Publishing (72/100).
Sources: Brand Analyzer scan
Am-oved (עם עובד) is an Israeli publishing house founded in 1942, headquartered in Tel Aviv. It is considered one of the oldest, largest, and most important book publishers in Israel.
Sources: Am-oved official site
Am-oved has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 42, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Am-oved official site
Am-oved was founded in 1942. Am-oved operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Am-oved is headquartered in Tel Aviv. Am-oved operates in the Media & Entertainment category.
Sources: Wikidata
Am-oved offers books across multiple genres, including prose fiction, non-fiction, thriller/mystery novels, and classic as well as contemporary children's literature.
Sources: Am-oved official site
Am-oved publishes a wide variety of literature for readers of all ages in Israel, including prose, non-fiction, thriller novels, and classic and beloved children's books such as 'The Little Prince' and 'Mitz Peled'.
Sources: Am-oved official site
Am-oved scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Am-oved official site
Am-oved can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Am-oved official site
Am-oved is known for being one of Israel's oldest and most established publishing houses, and for publishing enduring classic titles such as 'The Little Prince' and 'Mitz Peled', alongside contemporary literary works.
Sources: Am-oved official site
Am-oved's books are read by a broad range of readers in Israel, including children, teenagers, and adults interested in prose, non-fiction, thrillers, and classic literature.
Sources: Am-oved official site
Am-oved scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Am-oved has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,063,353 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 39/100. In a live check (October 2026), Claude could not identify Am-oved from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Am-oved: AMI Entertainment (65/100), Ameba Ownd (65/100), Azadi Ka Amrit Mahotsav (65/100), Anaheim Convention Center (65/100).
A step up - brands to learn from: Ziyouz (71/100), Zishy (71/100).
Category leader: Change.org (97/100).
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