Entdecken, shoppen und einkaufen
Amazon (amazon.at) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Technology brands, Media & Entertainment brands, in the 19th percentile of 27544 E-commerce brands.
Amazon is an American multinational technology company and online marketplace founded in 1994, headquartered in Seattle. It operates amazon.at and related sites, offering a wide range of products including electronics, books, movies, music, games, toys, sporting goods, and household items. Amazon is known for combining broad product selection with competitive pricing and fast, reliable shipping, positioning itself as a leading online marketplace for diverse product categories.
| Brand Name | Amazon |
|---|---|
| Domain | amazon.at |
| Industry | E-commerce, Technology |
| Founded | 1994 |
| Headquarters | Seattle |
| Parent Company / Owner | Jeff Bezos |
| CEO | Jeff Bezos |
| Main Competitors | eBay (73/100), Walmart (72/100), Alibaba (69/100), Otto (93/100), Zalando (86/100), MediaMarkt (90/100), Target (97/100), Best Buy (91/100) |
Moz Domain Authority 43/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #525,635 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Amazon has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Entdecken, shoppen und einkaufen bei Amazon.de: Günstige Preise für Elektronik & Foto, Filme, Musik, Bücher, Games, Spielzeug, Sportartikel, Drogerie & mehr bei Amazon.de" (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Amazon?", Claude could identify the brand as of October 2026. Amazon.at is the Austrian version of Amazon's e-commerce platform, offering online shopping for a vast range of products including electronics, books, household goods, and more, with localized pricing, language, and delivery options for Austrian customers. Best known for Being the Austrian storefront of the global Amazon marketplace, known for wide product selection and fast delivery.
When asked "Best brands similar to Amazon?", Claude would recommend Amazon as of October 2026. Amazon is one of the largest and most trusted e-commerce platforms globally, so it would naturally come up when discussing top online shopping options.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Amazon's main competitors in E-commerce: eBay (73/100), Walmart (72/100), Alibaba (69/100), Otto (93/100), Zalando (86/100).
Sources: Brand Analyzer scan
Amazon offers a wide range of products including electronics and photography equipment, movies, music, books, video games, toys, sporting goods, and drugstore items, all available for purchase through its online marketplace.
Sources: Amazon official site
Amazon is an American multinational technology company founded in 1994 and headquartered in Seattle. It operates as a leading online marketplace, known for offering a broad selection of products across categories such as electronics, media, books, toys, and household goods at competitive prices.
Sources: Amazon official site
Amazon has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 19, recommendation 47). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Amazon official site
Amazon was founded in 1994. Amazon operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Amazon is headquartered in Seattle. Amazon operates in the E-commerce category.
Sources: Wikidata
Amazon operates an online marketplace that allows customers to browse, shop, and purchase a wide variety of products, including electronics, photography equipment, movies, music, books, games, toys, sporting goods, and drugstore items. It combines a large product catalog with online shopping convenience and reliable shipping.
Sources: Amazon official site
Amazon scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Amazon official site
Amazon is known for its vast product selection spanning electronics, media, books, toys, and household goods, as well as its competitive pricing and fast, reliable shipping. It is recognized globally as a leading online marketplace and major technology company.
Sources: Amazon official site
Amazon can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Amazon official site
Amazon is owned by or part of Jeff Bezos. Amazon operates in the E-commerce category.
Sources: Wikidata
Amazon is popular because it offers a huge selection of products across many categories-electronics, books, toys, media, and more-at competitive prices, all accessible through a single convenient online platform with fast and reliable shipping.
Sources: Amazon official site
Amazon is used by online shoppers seeking a broad selection of products at affordable prices, including those interested in electronics, media, toys, and household goods.
Sources: Amazon official site
Amazon scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Amazon has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (19/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #525,635 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Amazon from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Amazon: Amavita (68/100), All Music Inc. (68/100), Amber Tiles (68/100), Anmut (68/100).
A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).
Category leader: DHL (97/100).
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