ameli Brand Score: 81/100 - Strong Brand tier

Le site officiel de l'Assurance Maladie

ameli (ameli.fr) earns a Brand Analyzer score of 81 out of 100, placing it in the Strong Brand tier among Healthcare brands, Government brands. Among 4178 Healthcare brands analyzed, ameli ranks in the 79th percentile (category average 73, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 65/100, Messaging Clarity 95/100, Trust Foundation 83/100, AI Discoverability 39/100, Brand Authority 73/100.

AI Snapshot

ameli is the official online portal of the French Assurance Maladie (national health insurance system). It provides insured individuals with a secure digital space to manage health-related administrative tasks, including tracking reimbursements, submitting documents, and accessing information tailored to their local health insurance fund (caisse). The platform serves as the primary digital touchpoint between French citizens and the public health insurance administration, centralizing services previously requiring in-person or postal interactions.

Key facts about ameli
Brand Nameameli
Domainameli.fr
IndustryHealthcare, Government
Parent Company / OwnerAssurance Maladie
Main CompetitorsMGEN, Harmonie Mutuelle, Malakoff Humanis, Alan, AG2R La Mondiale

Evidence

Moz Domain Authority 87/100 vs category average 37 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #4,938 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

ameli appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.

The homepage meta description reads "Le site officiel de l" (Meta description: 5 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is FR-only, limiting citation in English-language AI answers.

Detected tech stack: Cloudflare.

Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, YouTube, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

AI visibility

ameli scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

ameli has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is trust (44/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,938 (Tranco) and a Moz Domain Authority of 87/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ameli from memory (August 2026) - a sign these signals are paying off.

Visibility - 50/100

Trust - 44/100

Recommendation likelihood - 55/100

Does AI know ameli?

Live results from asking a general-purpose AI assistant about the brand, checked August 2026.

When asked "What is ameli?", Claude could identify the brand as of August 2026. Ameli.fr is the official website of the French national health insurance system (Assurance Maladie), allowing residents to manage reimbursements, access healthcare records, download attestations, and communicate with health insurance services online. Best known for Being the official online portal for France's public health insurance (Assurance Maladie) reimbursements and services.

When asked "Best brands similar to ameli?", Claude would recommend ameli as of August 2026. It's the go-to official platform for anyone in France dealing with health insurance reimbursements or administrative healthcare tasks, so it's highly relevant in that context.

People Also Ask About ameli

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are ameli's main competitors?

ameli's main competitors include MGEN, Harmonie Mutuelle, Malakoff Humanis, Alan, AG2R La Mondiale. These companies compete in the Healthcare space for similar customers, offering comparable products or services.

Sources: Brand Analyzer scan

What are the best alternatives to ameli?

Popular alternatives to ameli include MGEN, Harmonie Mutuelle, Malakoff Humanis, Alan, AG2R La Mondiale. Each is an established option in the Healthcare space; the best fit depends on your specific needs, budget, and required features.

Sources: Brand Analyzer scan

What is ameli?

ameli is the official website of the French Assurance Maladie, the national health insurance system. It functions as a government-run digital portal allowing insured individuals to manage their health coverage and related administrative procedures online.

Sources: ameli official site

What does ameli do?

ameli allows insured individuals to consult their health reimbursements, carry out administrative procedures related to health insurance, and access information personalized according to their local health insurance fund (caisse). It centralizes services of the Assurance Maladie in a single online platform.

Sources: ameli official site

What products or services does ameli offer?

ameli offers online services including viewing and tracking health reimbursements, submitting or managing administrative documents related to health insurance, and accessing information specific to a user's local health insurance fund (caisse).

Sources: ameli official site

ameli vs MGEN: how do they compare?

ameli and MGEN are competitors in Healthcare. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: Brand Analyzer scan

Does ChatGPT recommend ameli?

ameli scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: ameli official site

Who uses ameli?

ameli is used by French insured individuals covered under the national Assurance Maladie system who need to manage their health reimbursements and complete related administrative procedures online.

Sources: ameli official site

Is ameli trustworthy?

ameli is the official platform of the French national health insurance system (Assurance Maladie), making it an authoritative and government-backed source for health insurance information and services in France.

Sources: ameli official site

How can ameli improve its AI discoverability?

ameli can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: ameli official site

What is ameli known for?

ameli is known for being the reference online portal of the French Assurance Maladie, where insured individuals check reimbursement statuses and complete official health-related administrative tasks digitally rather than through physical offices or mail.

Sources: ameli official site

Recommendations

Peer brands

Ranked closest to ameli: Alto Pharmacy (81/100), Altimmune (81/100), Amerigroup (81/100), AMN Healthcare (81/100).

A step up - brands to learn from: theSkimm (91/100), Replika (91/100).

Category leader: Elsevier (96/100).