The gateway to entomology
Amateur Entomologists' Society (AES) (amentsoc.org) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, in the 50th percentile of 26078 Education brands.
The Amateur Entomologists' Society (AES) is a UK-based non-profit organization dedicated to promoting the study and conservation of insects. It provides resources such as publications and glossaries for entomology enthusiasts, and operates a youth branch called Bug Club. AES serves amateur and professional entomologists, students, educators, and young people, positioning itself as a leading UK society that connects members through education, publications, and community events.
| Brand Name | Amateur Entomologists' Society (AES) |
|---|---|
| Domain | amentsoc.org |
| Industry | Education, Non-profit |
| Headquarters | United Kingdom |
| Main Competitors | Royal Entomological Society (84/100), British Entomological and Natural History Society, Xerces Society (85/100), Buglife (86/100), Entomological Society of America (82/100) |
Moz Domain Authority 54/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #646,465 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The Amateur Entomologists" (Meta description too short (3 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, YouTube, Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Amateur Entomologists' Society (AES)?", Claude could identify the brand as of October 2026. The Amateur Entomologists' Society (AES) is a UK-based organization founded in 1935 that promotes the study of insects and other invertebrates among hobbyists and students, offering publications, a bulletin, youth-focused resources, and events like exhibitions to encourage entomo Best known for Being a long-running UK society that promotes amateur insect-keeping, breeding, and study, especially among young and novice entomologists.
When asked "Best brands similar to Amateur Entomologists' Society (AES)?", Claude would recommend Amateur Entomologists' Society (AES) as of October 2026. It's a well-established, respected resource for anyone interested in entomology as a hobby or educational activity, particularly in the UK, so it's worth mentioning alongside similar natural history societies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Amateur Entomologists' Society (AES)'s main competitors in Education: Royal Entomological Society (84/100), Xerces Society (85/100), Buglife (86/100), Entomological Society of America (82/100).
Sources: Brand Analyzer scan
Amateur Entomologists' Society (AES) has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 19, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Amateur Entomologists' Society (AES) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
AES offers publications, glossaries, and other educational resources related to entomology. It also runs Bug Club, a youth branch designed to introduce young people to insect study, and organizes community events connecting amateur and professional entomologists.
The Amateur Entomologists' Society (AES) is a UK-based non-profit society focused on promoting the study and conservation of insects. It serves as a community and resource hub for amateur and professional entomologists, students, educators, and young enthusiasts, offering educational materials and a dedicated youth branch called Bug Club.
Amateur Entomologists' Society (AES) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
AES is used by insect enthusiasts, amateur and professional entomologists, students, educators, and young people interested in entomology, all of whom benefit from its educational resources and community-oriented programs like Bug Club.
AES is known for being a leading UK society connecting amateur and professional entomologists, offering a wide range of entomology resources including publications and glossaries, and operating Bug Club, its dedicated branch for young people interested in insects.
Amateur Entomologists' Society (AES) scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Amateur Entomologists' Society (AES) has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #646,465 (Tranco), a Moz Domain Authority of 54/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Amateur Entomologists' Society (AES) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Amateur Entomologists' Society (AES): Amazing Athletes (75/100), Amatrol (75/100), American School (75/100), Anacours (75/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.