The home of insect science
Royal Entomological Society (royensoc.co.uk) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, Non-profit brands, in the 92nd percentile of 26064 Education brands.
The Royal Entomological Society is a British scientific society founded in 1833 and headquartered in London. It is dedicated to the study and understanding of insect science, supporting research, international collaboration, and publication in entomology. The Society connects scientists, researchers, students, and insect enthusiasts worldwide, positioning itself as a leading authority on insects and their significance to science and society.
| Brand Name | Royal Entomological Society |
|---|---|
| Domain | royensoc.co.uk |
| Industry | Education, Non-profit |
| Founded | 1833 |
| Headquarters | London |
| Main Competitors | Entomological Society of America (82/100), Amateur Entomologists' Society (75/100), Royal Society of Biology (65/100), Linnean Society of London (82/100), Xerces Society (85/100) |
Moz Domain Authority 54/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Royal Entomological Society appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The home of insect science" (Meta description: 5 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, React.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, LinkedIn; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Royal Entomological Society?", Claude could identify the brand as of October 2026. The Royal Entomological Society is a UK-based scientific society founded in 1833 dedicated to the study of insects, publishing peer-reviewed journals, hosting conferences, and supporting entomological research and education. Best known for Being one of the oldest and most respected scientific societies dedicated to entomology, known for its academic journals and research publications.
When asked "Best brands similar to Royal Entomological Society?", Claude would recommend Royal Entomological Society as of October 2026. It's a well-established, respected authority in entomology and insect science education, so it would naturally come up for anyone interested in that field.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Royal Entomological Society's main competitors in Education: Entomological Society of America (82/100), Amateur Entomologists' Society (75/100), Royal Society of Biology (65/100), Linnean Society of London (82/100), Xerces Society (85/100).
Sources: Brand Analyzer scan
The Royal Entomological Society is a British scientific society founded in 1833 and based in London. It is dedicated to the study, understanding, and development of insect science, serving as an international hub for entomological research and collaboration.
Royal Entomological Society has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 68, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Royal Entomological Society was founded in 1833. Royal Entomological Society operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Royal Entomological Society is headquartered in London. Royal Entomological Society operates in the Education category.
Sources: Wikidata
Royal Entomological Society scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Royal Entomological Society can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The Society's community includes entomologists, researchers, students, and insect enthusiasts interested in the study and conservation of insects.
The Society is known for being a long-established, leading authority on entomology, with a history dating back to 1833. It is recognized for fostering global scientific collaboration, supporting research publication, and promoting education about insects.
Royal Entomological Society scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Royal Entomological Society has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (68/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 54/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Royal Entomological Society from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Royal Entomological Society: Rosetta Stone (84/100), Rolex (84/100), Arbiter (84/100), Ruby (84/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
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