Friends of the Earth, Belgium
Les Amis de la Terre (amisdelaterre.be) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, in the 16th percentile of 22097 Non-profit brands.
Les Amis de la Terre is a Belgian environmental non-profit founded in 1970, part of the international Friends of the Earth network. It works to protect the environment and promote sustainable, equitable lifestyles through grassroots activism and policy advocacy, combining local community action with global environmental campaigning to address ecological and social justice issues.
| Brand Name | Les Amis de la Terre |
|---|---|
| Domain | amisdelaterre.be |
| Industry | Non-profit |
| Founded | 1970 |
| Headquarters | Montreuil |
| Parent Company / Owner | Friends of the Earth International |
| Main Competitors | Greenpeace (86/100), WWF (80/100), Friends of the Earth International (78/100), Extinction Rebellion (79/100), Inter-Environnement Wallonie (83/100), Natuurpunt (69/100) |
Moz Domain Authority 39/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #3,375,156 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To protect the environment and promote sustainable, equitable ways of living through grassroots action and advocacy." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on GitHub, X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Les Amis de la Terre?", Claude could identify the brand as of October 2026. Les Amis de la Terre Belgique is the Belgian (francophone) branch of Friends of the Earth, an international environmental network that campaigns on issues like climate justice, sustainable agriculture, and reducing consumption through local community action and advocacy. Best known for Being the Belgian chapter of the international Friends of the Earth environmental movement.
When asked "Best brands similar to Les Amis de la Terre?", Claude would recommend Les Amis de la Terre as of October 2026. It's a well-established and recognizable environmental non-profit in Belgium, part of a respected global network, so it would be a natural mention for someone looking for environmental advocacy groups.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Les Amis de la Terre's main competitors in Non-profit: Greenpeace (86/100), WWF (80/100), Friends of the Earth International (78/100), Extinction Rebellion (79/100), Inter-Environnement Wallonie (83/100).
Sources: Brand Analyzer scan
Les Amis de la Terre has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 22, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Les Amis de la Terre official site
Les Amis de la Terre was founded in 1970. Les Amis de la Terre operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Les Amis de la Terre is headquartered in Montreuil. Les Amis de la Terre operates in the Non-profit category.
Sources: Wikidata
Les Amis de la Terre scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Les Amis de la Terre official site
Les Amis de la Terre is a Belgian environmental non-profit organization founded in 1970. It is part of the international Friends of the Earth network and is dedicated to ecological justice, sustainability, and activism against environmentally harmful practices.
Sources: Les Amis de la Terre official site
Les Amis de la Terre can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Les Amis de la Terre official site
Les Amis de la Terre is known for its environmental activism and advocacy work as a member of the international Friends of the Earth network, combining local grassroots campaigns with broader efforts for ecological justice and sustainability in Belgium.
Sources: Les Amis de la Terre official site
Les Amis de la Terre scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Les Amis de la Terre has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (57/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #3,375,156 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check, Claude could already identify Les Amis de la Terre from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Les Amis de la Terre: American Youth Football & Cheer (68/100), The American Osler Society (68/100), American Trauma Society (68/100), A New Way of Life (68/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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