Mobiliser, Résister, Transformer
Les Amis de la Terre (amisdelaterre.org) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, Other brands, in the 55th percentile of 23457 Non-profit brands.
Les Amis de la Terre France is a non-profit environmental organization founded in 1970 and headquartered in Montreuil. It campaigns for the protection of the environment and advocates for a transition toward sustainable societies, both in the Global North and South. The organization combines local action through regional groups with national-level advocacy, addressing social, economic, and environmental dimensions of ecological issues. It positions itself as a militant, citizen-driven movement.
| Brand Name | Les Amis de la Terre |
|---|---|
| Domain | amisdelaterre.org |
| Industry | Non-profit, Government |
| Founded | 1970 |
| Headquarters | Montreuil |
| Main Competitors | Greenpeace France (88/100), WWF France (81/100), France Nature Environnement (79/100), Réseau Action Climat (76/100), Extinction Rebellion France, Friends of the Earth International (78/100) |
Moz Domain Authority 61/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #250,919 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Les Amis de la Terre France est une association créée en 1970 dont le but est de protéger l" (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Apache, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, X (Twitter); no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Les Amis de la Terre?", Claude could identify the brand as of October 2026. Les Amis de la Terre is the French branch of Friends of the Earth International, a non-profit environmental organization campaigning on issues like climate change, biodiversity, pollution, and corporate accountability, often focusing on finance and extractive industries. Best known for Campaigning against the environmental and climate impact of French banks' financing of fossil fuels.
When asked "Best brands similar to Les Amis de la Terre?", Claude would recommend Les Amis de la Terre as of October 2026. It's a well-established and respected environmental advocacy group in France, so it would naturally come up alongside groups like Greenpeace France or WWF France.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Les Amis de la Terre's main competitors in Non-profit: Greenpeace France (88/100), WWF France (81/100), France Nature Environnement (79/100), Réseau Action Climat (76/100), Friends of the Earth International (78/100).
Sources: Brand Analyzer scan
Les Amis de la Terre has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 37, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Les Amis de la Terre official site
Les Amis de la Terre was founded in 1970. Les Amis de la Terre operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Les Amis de la Terre is headquartered in Montreuil. Les Amis de la Terre operates in the Non-profit category.
Sources: Wikidata
Les Amis de la Terre scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Les Amis de la Terre official site
Les Amis de la Terre is a French environmental non-profit association founded in 1970 and headquartered in Montreuil. It is part of a broader movement advocating for environmental protection and a transition toward sustainable societies, operating both in the Global North and South.
Sources: Les Amis de la Terre official site
Les Amis de la Terre can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Les Amis de la Terre official site
The organization is known for being one of France's historic environmental movements, established in 1970, and for its combination of grassroots local action through regional groups with broader national advocacy for ecological and social transition.
Sources: Les Amis de la Terre official site
Les Amis de la Terre scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Les Amis de la Terre has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #250,919 (Tranco) and a Moz Domain Authority of 61/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Les Amis de la Terre from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Les Amis de la Terre: AMIA (Association of Moving Image Archivists) (76/100), American Quilter's Society (76/100), American Medical Society for Sports Medicine (AMSSM) (76/100), Association of Anaesthetists (76/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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