On se bat ensemble, on gagne ensemble
Amnesty International France (amnesty.fr) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, in the 82nd percentile of 30163 Non-profit brands.
Amnesty International France is the French branch of Amnesty International, an independent non-profit organization founded in 1971 and headquartered in Paris. It campaigns for freedom of expression and against discrimination worldwide, mobilizing citizens, running campaigns and legal actions to defend human rights. Led by CEO Sylvie Brigot-Vilain, it targets citizens, activists, donors, and supporters concerned with human rights and social justice in France and globally.
| Brand Name | Amnesty International France |
|---|---|
| Domain | amnesty.fr |
| Industry | Non-profit |
| Founded | 1971 |
| Headquarters | Paris |
| Parent Company / Owner | Amnesty International |
| CEO | Sylvie Brigot-Vilain |
| Main Competitors | Human Rights Watch (90/100), Reporters Without Borders (87/100), Médecins Sans Frontières (86/100), Ligue des droits de l'Homme (76/100), Oxfam France (79/100), CARE France (77/100) |
Ranked #95,863 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Amnesty International France appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Amnesty International est une ONG indépendante qui lutte pour la liberté d" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, YouTube, Instagram, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Amnesty International France?", Claude could identify the brand as of October 2026. Amnesty International France is the French branch of Amnesty International, the global human rights organization, working to defend human rights through research, advocacy, campaigns, and mobilizing public opinion against abuses like torture, unjust imprisonment, and discriminati Best known for Campaigning for human rights and against political imprisonment and torture worldwide, including through its annual letter-writing and petition campaigns.
When asked "Best brands similar to Amnesty International France?", Claude would recommend Amnesty International France as of October 2026. It's one of the most well-known and respected human rights organizations globally, so it would naturally come up when discussing leading non-profits in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Amnesty International France's main competitors in Non-profit: Human Rights Watch (90/100), Reporters Without Borders (87/100), Médecins Sans Frontières (86/100), Ligue des droits de l'Homme (76/100), Oxfam France (79/100).
Sources: Brand Analyzer scan
Amnesty International France is the French section of Amnesty International, an independent non-governmental organization founded in 1971, headquartered in Paris. It is part of the global Amnesty International network and is led by CEO Sylvie Brigot-Vilain.
Amnesty International France has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 51, trust 34, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Amnesty International France was founded in 1971. Amnesty International France operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Amnesty International France is headquartered in Paris. Amnesty International France operates in the Non-profit category.
Sources: Wikidata
Amnesty International France scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Amnesty International France can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Amnesty International France offers advocacy campaigns, legal actions, and citizen mobilization initiatives aimed at defending human rights, freedom of expression, and combating discrimination worldwide.
Amnesty International France is owned by or part of Amnesty International. Amnesty International France operates in the Non-profit category.
Sources: Wikidata
Amnesty International France is known for being a reference organization in the defense and promotion of human rights, combining citizen mobilization, advocacy campaigns, and legal action to fight for freedom of expression and against discrimination worldwide.
Amnesty International France is used and supported by citizens, activists, donors, and sympathizers in France and internationally who are concerned with human rights defense and social justice.
Amnesty International France scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Amnesty International France has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (51/100) and its weakest is trust (34/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #95,863 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Amnesty International France from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Amnesty International France: AMIBA (80/100), AMGA (American Mountain Guides Association) (80/100), American Museum of Natural History (80/100), Angel Flight West (80/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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