Protect Human Rights Everywhere
Amnesty International USA (amnestyusa.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, Legal brands, in the 34th percentile of 10083 Non-profit brands.
Amnesty International USA is the U.S. branch of Amnesty International, a global non-profit organization focused on human rights. Headquartered in New York City, it conducts research, advocacy, and grassroots mobilization to hold governments and institutions accountable for human rights abuses. It engages activists, donors, students, and concerned citizens to advocate for justice both domestically and internationally, as part of a broader global movement of millions.
| Brand Name | Amnesty International USA |
|---|---|
| Domain | amnestyusa.org |
| Industry | Non-profit, Government |
| Headquarters | New York City |
| Parent Company / Owner | Amnesty International |
| Main Competitors | Human Rights Watch (90/100), American Civil Liberties Union (90/100), Freedom House (87/100), International Committee of the Red Cross (90/100), Human Rights First (74/100), Oxfam America (88/100) |
Moz Domain Authority 75/100 vs category average 51 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #24,725 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Amnesty International USA has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To campaign for a world where human rights are enjoyed by all through research, advocacy, and grassroots mobilization." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Amnesty International USA?", Claude could identify the brand as of September 2026. Amnesty International USA is the U.S. branch of Amnesty International, a global movement that campaigns for human rights through research, advocacy, and grassroots activism. It focuses on issues like freedom of expression, refugee rights, ending torture, and holding governments a Best known for Human rights advocacy campaigns, including letter-writing and petition drives to free political prisoners and pressure governments.
When asked "Best brands similar to Amnesty International USA?", Claude would recommend Amnesty International USA as of September 2026. It's one of the most well known and long-standing human rights organizations globally, so it would naturally come up alongside groups like Human Rights Watch when discussing human rights nonprofits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Amnesty International USA's main competitors in Non-profit: Human Rights Watch (90/100), American Civil Liberties Union (90/100), Freedom House (87/100), International Committee of the Red Cross (90/100), Human Rights First (74/100).
Sources: Brand Analyzer scan
Amnesty International USA is the U.S. section of Amnesty International, a non-profit human rights organization headquartered in New York City. It is part of a global movement of millions that works to campaign for a world where human rights are enjoyed by all.
Amnesty International USA has moderate AI-search visibility, scoring 65/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 47, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Amnesty International USA is headquartered in New York City. Amnesty International USA operates in the Non-profit category.
Sources: Wikidata
Amnesty International USA scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Amnesty International USA is used by activists, human rights defenders, donors, students, and concerned citizens who want to advocate for justice and human rights both domestically and globally.
Amnesty International USA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Amnesty International USA offers human rights advocacy services, including research reports, legal expertise, grassroots activism campaigns, and mobilization efforts aimed at holding governments and institutions accountable for human rights abuses. It engages supporters through activism opportunities and campaigns rather than commercial products.
Amnesty International USA is known for its human rights advocacy work, including research-driven campaigns, grassroots mobilization efforts, and pressuring governments and institutions to address human rights abuses, as part of the larger global Amnesty International movement.
Amnesty International USA is owned by or part of Amnesty International. Amnesty International USA operates in the Non-profit category.
Sources: Wikidata
Amnesty International USA scores 65/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Amnesty International USA has a moderate AI-visibility profile at 65/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (47/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #24,725 (Tranco). The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify Amnesty International USA from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Amnesty International USA: American Carbon Registry (ACR) (74/100), AmCham France (74/100), Southwark Cathedral (74/100), American Osteopathic Academy of Addiction Medicine (AOAAM) (74/100).
A step up - brands to learn from: Youth Villages (81/100), Youth Ki Awaaz (81/100).
Category leader: Change.org (97/100).
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