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AMSP ČR (amsp.cz) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Other brands, in the 40th percentile of 31665 Non-profit brands.
AMSP ČR (Asociace malých a středních podniků a živnostníků České republiky) is a politically independent, non-profit business association that represents small and medium-sized enterprises, self-employed individuals, and professional associations in the Czech Republic. With a twenty-year history, it advocates for the interests of its members before state authorities and provides accessible professional consulting, including rapid response to business problems within 48 hours. It positions itself as the leading representative of the broadest segment of Czech entrepreneurship.
| Brand Name | AMSP ČR |
|---|---|
| Domain | amsp.cz |
| Industry | Non-profit, Other |
| Parent Company / Owner | Alan Sugar |
| Main Competitors | Hospodářská komora České republiky (61/100), Svaz průmyslu a dopravy ČR (73/100), Konfederace zaměstnavatelských a podnikatelských svazů ČR (73/100), CEBRE - Czech Business Representation, Asociace malých a středních podniků a živnostníků Slovenska |
Moz Domain Authority 40/100 vs category average 46 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #687,569 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Pomáhat malým a středním podnikatelům a živnostníkům prosazovat jejich zájmy a poskytovat jim dostupné odborné poradenství." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CS-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on YouTube, X (Twitter), Instagram, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is AMSP ČR?", Claude could identify the brand as of November 2026. AMSP ČR (Asociace malých a středních podniků a živnostníků České republiky) is a Czech non-profit association that represents and advocates for the interests of small and medium-sized enterprises and tradespeople in the Czech Republic. Best known for Being the leading advocacy organization for Czech small and medium-sized businesses and self-employed tradespeople.
When asked "Best brands similar to AMSP ČR?", Claude would recommend AMSP ČR as of November 2026. It's one of the most prominent business associations in the Czech Republic for SMEs, so it would naturally come up in discussions of Czech business advocacy groups.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
AMSP ČR's main competitors in Non-profit: Hospodářská komora České republiky (61/100), Svaz průmyslu a dopravy ČR (73/100), Konfederace zaměstnavatelských a podnikatelských svazů ČR (73/100).
Sources: Brand Analyzer scan
AMSP ČR is a politically independent non-profit association in the Czech Republic that represents small and medium-sized enterprises (SMEs), self-employed individuals (živnostníci), and professional associations, guilds, and unions. It has a twenty-year tradition of advocating for the business interests of this segment and providing accessible professional consulting services.
Sources: AMSP ČR official site
AMSP ČR has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: AMSP ČR official site
AMSP ČR advocates for the interests of small and medium-sized businesses, self-employed individuals, and professional associations in the Czech Republic. It consults on business problems, aiming to respond within 48 hours, and actively raises entrepreneurial issues with state authorities, giving a voice to companies that otherwise lack access to professional advisory services.
Sources: AMSP ČR official site
AMSP ČR offers advocacy services representing the interests of small and medium-sized enterprises, self-employed individuals, and professional associations before state authorities. It also provides accessible professional consulting on business problems, with a stated response time of within 48 hours, and works to raise entrepreneurial issues within government policy discussions.
Sources: AMSP ČR official site
AMSP ČR scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: AMSP ČR official site
AMSP ČR can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: AMSP ČR official site
AMSP ČR is used by small and medium-sized entrepreneurs, self-employed individuals (živnostníci), and professional associations, guilds, and unions operating in the Czech Republic, particularly those seeking representation of their business interests or access to professional consulting services.
Sources: AMSP ČR official site
AMSP ČR is known for being the main representative organization of the broadest segment of Czech entrepreneurship, encompassing SMEs, self-employed individuals, and professional associations. It is recognized for its rapid consultation service, responding to business problems within 48 hours, and for its twenty-year history of political independence in advocacy work.
Sources: AMSP ČR official site
AMSP ČR is owned by or part of Alan Sugar. AMSP ČR operates in the Non-profit category.
Sources: Wikidata
AMSP ČR scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
AMSP ČR has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #687,569 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify AMSP ČR from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to AMSP ČR: The Advanced Math and Science Academy Charter School (AMSA) (72/100), Ampleforth Abbey (72/100), Auto-Moto Savez Srbije (AMSS) (72/100), AMWA (Association of Metropolitan Water Agencies) (72/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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