America's oldest Black newspaper
New York Amsterdam News (amsterdamnews.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 63rd percentile of 18059 Media & Entertainment brands.
New York Amsterdam News is New York City's oldest continuously published Black newspaper. It delivers the 'New Black View' through local, national, and international news coverage, focusing on stories affecting Black communities that mainstream media often overlooks. The publication positions itself as a legacy voice in Black journalism, providing news and cultural coverage centered on Black experiences and racial justice for readers in New York City and beyond.
| Brand Name | New York Amsterdam News |
|---|---|
| Domain | amsterdamnews.com |
| Industry | Media & Entertainment |
| Headquarters | New York City |
| Main Competitors | The Root (86/100), Essence (87/100), Black Enterprise (88/100), The Grio, Chicago Defender, Philadelphia Tribune (76/100), New York Times (77/100), New York Daily News |
Moz Domain Authority 62/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #118,486 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
New York Amsterdam News appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "New York City's oldest Black newspaper offering the "New Black View" within local, national and international news." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is New York Amsterdam News?", Claude could identify the brand as of October 2026. The New York Amsterdam News is a historic African American newspaper founded in 1909, based in Harlem, New York City, covering news, politics, and culture with a focus on the Black community. Best known for being one of the oldest and most influential Black newspapers in the United States.
When asked "Best brands similar to New York Amsterdam News?", Claude would recommend New York Amsterdam News as of October 2026. It's a landmark publication in Black press history and often comes up when discussing influential African American media outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New York Amsterdam News's main competitors in Media & Entertainment: The Root (86/100), Essence (87/100), Black Enterprise (88/100), Philadelphia Tribune (76/100), New York Times (77/100).
Sources: Brand Analyzer scan
New York Amsterdam News is New York City's oldest continuously published Black newspaper, offering what it calls the 'New Black View' on local, national, and international news.
New York Amsterdam News has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 44, trust 54, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
New York Amsterdam News scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Amsterdam News offers news journalism, including local, national, and international news coverage, with a focus on stories, culture, and perspectives relevant to Black communities and racial justice issues.
It is known for being New York City's oldest continuously published Black newspaper and for its historically rooted, racial-justice-focused journalism covering stories affecting Black communities.
New York Amsterdam News can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Its audience consists of Black communities and readers in New York City and beyond who seek news, culture, and perspectives centered on Black experiences, racial justice, and underrepresented stories.
New York Amsterdam News scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New York Amsterdam News has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (54/100) and its weakest is visibility (44/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #118,486 (Tranco) and a Moz Domain Authority of 62/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify New York Amsterdam News from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to New York Amsterdam News: American Museum of Natural History (80/100), American Songwriter (80/100), Android Authority (80/100), Animation Mentor (80/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.