Dein Optiker für Brillen & Kontaktlinsen
Apollo (apollo.de) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, E-commerce brands, Fashion & Apparel brands, in the 59th percentile of 12501 Healthcare brands.
Apollo (apollo.de) is a German optical retailer offering glasses, sunglasses, and contact lenses both online and in physical stores. It positions itself as an affordable option, with brand-name glasses starting at 20 euros, a best price guarantee, money-back guarantee, and lifelong service. Apollo also markets innovative eyewear products such as AI-enabled smart glasses and hearing glasses, targeting price-conscious German consumers seeking quality eye care and eyewear technology.
| Brand Name | Apollo |
|---|---|
| Domain | apollo.de |
| Industry | Healthcare, E-commerce |
| Main Competitors | Fielmann, Mister Spex (76/100), Brille24, Eyes + More (71/100), Specsavers |
Moz Domain Authority 43/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #57,915 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Apollo appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Brillen ab 20 Euro, Sonnenbrillen & Kontaktlinsen online bestellen. ✓ Bestpreisgarantie ✓ Markenbrillen ✓ Geld-zurück-Garantie ✓ Lebenslanger Service" (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare, Angular.
Social footprint: verified profiles on Instagram, YouTube, Facebook, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Apollo?", Claude could identify the brand as of September 2026. Apollo (apollo.de) is Apollo-Optik, a major German optician retail chain offering eyeglasses, sunglasses, contact lenses, and vision testing services through hundreds of stores across Germany. Best known for Being one of Germany's largest optician chains for glasses and contact lenses.
When asked "Best brands similar to Apollo?", Claude would recommend Apollo as of September 2026. It's a well-known, widely trusted optician brand in Germany, so it would naturally come up alongside competitors like Fielmann when discussing eyewear retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Apollo's main competitors in Healthcare: Mister Spex (76/100), Eyes + More (71/100).
Sources: Brand Analyzer scan
Apollo has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 40, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Apollo official site
Apollo scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Apollo official site
Apollo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Apollo official site
Apollo offers glasses, sunglasses, contact lenses, and innovative eyewear products such as AI smart glasses and hearing glasses, along with optical services and guarantees like best price and money-back guarantees.
Sources: Apollo official site
Apollo is a German optical retail company operating under the domain apollo.de, selling glasses, sunglasses, and contact lenses through both online and physical stores.
Sources: Apollo official site
Apollo sells eyewear products including brand-name glasses, sunglasses, and contact lenses, and provides related eye care services such as fitting and lifelong service support. It also offers innovative products like AI smart glasses and hearing glasses.
Sources: Apollo official site
Apollo scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Apollo has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #57,915 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Apollo from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Apollo: APM (78/100), APICIL (78/100), Apollo Homecare (78/100), Apollo Hospitals (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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