Dein Optiker mit über 250 Stores
eyes + more (eyesandmore.de) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, E-commerce brands, Fashion & Apparel brands, in the 25th percentile of 12489 Healthcare brands.
eyes + more is an international optician and eyewear retail chain founded in 2005 and headquartered in Hamburg, Germany. The company offers a wide selection of glasses, sunglasses, and contact lenses, combined with services such as free eye tests and a 90-day satisfaction guarantee. With more than 250 stores, it targets price-conscious consumers in Germany and neighboring European countries who seek stylish, good-quality eyewear at affordable prices, including promotions such as four glasses for the price of two.
| Brand Name | eyes + more |
|---|---|
| Domain | eyesandmore.de |
| Industry | Healthcare, E-commerce |
| Founded | 2005 |
| Headquarters | Hamburg |
| Main Competitors | Fielmann, Apollo-Optik (78/100), Mister Spex (76/100), GlassesUSA (80/100), Specsavers (78/100), Zenni Optical (92/100) |
Moz Domain Authority 39/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #147,880 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Große Auswahl an Brillen & Sonnenbrillen ✓ Hohe Qualität ✓ 90 Tage Zufriedenheitsgarantie ✓ Kostenloser Sehtest ► Jetzt Termin vereinbaren" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, + Microdata, og:title, og:description, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, X (Twitter); no detected presence on Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is eyes + more?", Claude could identify the brand as of October 2026. eyes + more is a German eyewear retail chain that sells prescription glasses, sunglasses, and contact lenses, known for affordable pricing with frequent two-for-one or buy-one-get-one style deals. Best known for Budget-friendly eyewear with frequent two-pairs promotional deals.
When asked "Best brands similar to eyes + more?", Claude would recommend eyes + more as of October 2026. It's a well-known optical retail chain in Germany and other European markets, so it would be relevant alongside brands like Fielmann or Mister Spex.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
eyes + more's main competitors in Healthcare: Apollo-Optik (78/100), Mister Spex (76/100), GlassesUSA (80/100), Specsavers (78/100), Zenni Optical (92/100).
Sources: Brand Analyzer scan
eyes + more offers glasses, sunglasses, and contact lenses, along with services such as free eye tests. Customers also benefit from a 90-day satisfaction guarantee and promotional deals such as four glasses for the price of two.
Sources: eyes + more official site
eyes + more has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 48, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: eyes + more official site
eyes + more was founded in 2005. eyes + more operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
eyes + more is headquartered in Hamburg. eyes + more operates in the Healthcare category.
Sources: Wikidata
eyes + more scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: eyes + more official site
eyes + more is an international optician and eyewear retail chain founded in 2005 and headquartered in Hamburg, Germany. It operates over 250 stores and an online shop, selling glasses, sunglasses, and contact lenses.
Sources: eyes + more official site
eyes + more sells prescription glasses, sunglasses, and contact lenses through its retail stores and online shop. It also provides free eye tests to customers and backs purchases with a 90-day satisfaction guarantee, aiming to make quality eyewear affordable and accessible.
Sources: eyes + more official site
eyes + more can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: eyes + more official site
eyes + more is known for its large selection of affordable, high-quality eyewear, its dense network of more than 250 stores, free eye tests, a 90-day satisfaction guarantee, and promotional offers such as four glasses for the price of two.
Sources: eyes + more official site
eyes + more primarily serves price-conscious consumers in Germany and neighboring European countries who are looking for stylish, good-quality glasses, sunglasses, and contact lenses at affordable prices.
Sources: eyes + more official site
eyes + more is popular due to its combination of affordable pricing, high-quality eyewear, and customer-friendly services such as free eye tests and a 90-day satisfaction guarantee. Promotional offers like four glasses for the price of two, along with a wide store network of over 250 locations, make it convenient and attractive to price-conscious consumers.
Sources: eyes + more official site
eyes + more scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
eyes + more has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #147,880 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 39/100. In a live check, Claude could already identify eyes + more from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to eyes + more: Eyecare Plus (71/100), Exein (71/100), Olixir (71/100), FCCPT (71/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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