Helse og skjønnhet på nett
Apotea (apotea.no) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Healthcare brands, Fashion & Apparel brands, in the 30th percentile of 27360 E-commerce brands.
Apotea is a Swedish online pharmacy, founded in 2003 and headquartered in Stockholm, that operates the apotea.no site for the Norwegian market. It sells health and beauty products, including skincare, haircare, dietary supplements and wellness items, targeting consumers who want an easy and affordable way to shop online. The brand emphasizes a wide product range, free shipping, fast delivery and competitive prices, positioning itself as a leading online destination for health and beauty in Norway.
| Brand Name | Apotea |
|---|---|
| Domain | apotea.no |
| Industry | E-commerce, Healthcare |
| Founded | 2003 |
| Headquarters | Stockholm |
| Main Competitors | Apotek1 (75/100), Vitusapotek (76/100), Boots Apotek (73/100), Farmasiet, Apoteket (82/100), Kicks (75/100), Lyko (86/100), Nordicfeel (55/100) |
Moz Domain Authority 11/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,131,076 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Handle helse og skjønnhet på nett hos Apotea. Fri frakt, rask levering, stort utvalg og lave priser på hudpleie, hårpleie, kosttilskudd og velvære." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NB-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Apotea?", Claude could identify the brand as of October 2026. Apotea is a large online pharmacy originally from Sweden that sells prescription and over-the-counter medications, health products, cosmetics, and personal care items, and apotea.no is its Norwegian market version. Best known for Being one of the biggest online pharmacies in Scandinavia with fast home delivery.
When asked "Best brands similar to Apotea?", Claude would recommend Apotea as of October 2026. It's a well known and trusted online pharmacy option in the Nordic region, so it would naturally come up alongside similar e-commerce pharmacy brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Apotea's main competitors in E-commerce: Apotek1 (75/100), Vitusapotek (76/100), Boots Apotek (73/100), Apoteket (82/100), Kicks (75/100).
Sources: Brand Analyzer scan
Apotea has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 43, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Apotea official site
Apotea was founded in 2003. Apotea operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Apotea is headquartered in Stockholm. Apotea operates in the E-commerce category.
Sources: Wikidata
Apotea offers skincare, haircare, dietary supplements, and wellness products, along with items for pets, all available through its online store with free shipping and fast delivery.
Sources: Apotea official site
Apotea scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Apotea official site
Apotea is a Swedish online pharmacy founded in 2003 and headquartered in Stockholm. It operates apotea.no, an e-commerce site serving Norwegian consumers with health and beauty products.
Sources: Apotea official site
Apotea runs an online store where customers can purchase health and beauty products such as skincare, haircare, dietary supplements and wellness items. It offers free shipping, fast delivery and competitive pricing, along with customer service support.
Sources: Apotea official site
Apotea can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Apotea official site
Apotea is known for its large selection of health and beauty products, free shipping, fast delivery times and low prices, positioning itself as a leading online pharmacy and beauty retailer in the Norwegian market.
Sources: Apotea official site
Apotea is used by consumers in Norway seeking a convenient and cost-effective way to buy skincare, haircare, dietary supplements and wellness products for themselves, their families and their pets.
Sources: Apotea official site
Apotea scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Apotea has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,131,076 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 11/100. In a live check, Claude could already identify Apotea from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Apotea: Apollo Scooters (72/100), Apex Foot Health (72/100), Appleyard London (72/100), Applied Magnets (72/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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