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Apoteket (apoteket.se) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, E-commerce brands, in the 84th percentile of 17213 Healthcare brands.
Apoteket is a Swedish state-owned pharmaceuticals retailer founded in 1998 and headquartered in Stockholm. It is owned by the Government Offices of Sweden. The company offers a broad range of self-care products and prescription medicines, available for purchase in physical stores or online with fast, free shipping. Apoteket positions itself as a reliable and accessible health partner for private individuals, healthcare providers, and businesses in Sweden, aiming to help people stay healthy and manage illness.
| Brand Name | Apoteket |
|---|---|
| Domain | apoteket.se |
| Industry | Healthcare, E-commerce |
| Founded | 1998 |
| Headquarters | Stockholm |
| Parent Company / Owner | Government Offices of Sweden |
| Main Competitors | Apotek Hjärtat (73/100), Kronans Apotek (76/100), Apotea, Lloyds Apotek |
Moz Domain Authority 53/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #59,671 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Apoteket has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Din hälsa är allt för oss. Vi är här när du är sjuk & när du vill vara frisk. Handla egenvård & hämta ut recept i butik eller online på nätet med snabb & fri frakt." (Meta description: 36 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Apoteket?", Claude could identify the brand as of October 2026. Apoteket is the former Swedish state pharmacy monopoly, now a government-owned company operating a large chain of pharmacies across Sweden as well as an online pharmacy at apoteket.se, selling prescription and over-the-counter medicines, health and beauty products. Best known for Being Sweden's largest and historically state-monopoly pharmacy chain.
When asked "Best brands similar to Apoteket?", Claude would recommend Apoteket as of October 2026. It's one of the most recognizable and widely used pharmacy brands in Sweden, so it's a natural mention for anyone asking about Swedish pharmacies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Apoteket's main competitors in Healthcare: Apotek Hjärtat (73/100), Kronans Apotek (76/100).
Sources: Brand Analyzer scan
Apoteket offers a broad range of self-care (egenvård) products and prescription medicines (receptbelagda läkemedel). Customers can purchase these items in physical pharmacy stores or order them online, with the company providing fast and free shipping for online purchases.
Sources: Apoteket official site
Apoteket is a Swedish state-owned pharmaceuticals retailer founded in 1998 and headquartered in Stockholm. It is owned by the Government Offices of Sweden and operates in the healthcare and e-commerce sectors, selling both self-care products and prescription medicines.
Sources: Apoteket official site
Apoteket has moderate AI-search visibility, scoring 67/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 55, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Apoteket official site
Apoteket was founded in 1998. Apoteket operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Apoteket is headquartered in Stockholm. Apoteket operates in the Healthcare category.
Sources: Wikidata
Apoteket sells self-care and over-the-counter health products as well as prescription medicines, available for purchase in physical stores or online. It offers fast, free shipping for online orders and serves both individual consumers and professional customers such as healthcare providers and businesses.
Sources: Apoteket official site
Apoteket scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Apoteket official site
Apoteket can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Apoteket official site
Apoteket is known for being Sweden's state-owned pharmacy retailer, offering a wide range of self-care products and prescription medications through both physical stores and an online platform.
Sources: Apoteket official site
Apoteket is owned by or part of Government Offices of Sweden. Apoteket operates in the Healthcare category.
Sources: Wikidata
Apoteket serves private individuals seeking health and self-care products, as well as healthcare providers and businesses that require medicines and related services.
Sources: Apoteket official site
Apoteket scores 67/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Apoteket has a moderate AI-visibility profile at 67/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #59,671 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Apoteket from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Apoteket: Apollo Neuro (82/100), Apollo Diagnostics (82/100), Appello (82/100), American Psychoanalytic Association (82/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.