Mere end du tror
Apoteket.dk (apoteket.dk) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, E-commerce brands, in the 93rd percentile of 17568 Healthcare brands.
Apoteket.dk is the Danish-facing website of Apoteket, a Swedish state-owned pharmaceuticals retailer founded in 1998 and headquartered in Stockholm, owned by the Government Offices of Sweden. The site provides Danish users with information on medicine, health and illnesses, along with round-the-clock professional advice via chat or telephone. It also highlights pharmacy offers, positioning itself as a trusted digital gateway to pharmacy services and health guidance for Danish residents.
| Brand Name | Apoteket.dk |
|---|---|
| Domain | apoteket.dk |
| Industry | Healthcare, E-commerce |
| Founded | 1998 |
| Headquarters | Stockholm |
| Parent Company / Owner | Government Offices of Sweden |
| Main Competitors | Matas (76/100), Pilly, Netapotek, Kronans Apotek (76/100), Apotek1, DocMorris (62/100) |
Moz Domain Authority 43/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #377,003 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Apoteket.dk has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Apoteket kan mere end du tror. Læs om medicin, sundhed, sygdomme og apotekets tilbud. Du kan få rådgivning om din medicin via chat eller telefon døgnet rundt." (Meta description: 27 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Apoteket.dk?", Claude could not identify the brand as of October 2026. I don't have reliable specific details on Apoteket.dk, likely because it's a regional Danish online pharmacy with limited coverage in my training data.
When asked "Best brands similar to Apoteket.dk?", Claude would not surface Apoteket.dk as of October 2026. I can't confidently recommend a company I don't have verified details about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Apoteket.dk's main competitors in Healthcare: Matas (76/100), Kronans Apotek (76/100), DocMorris (62/100).
Sources: Brand Analyzer scan
Apoteket.dk has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 46, recommendation 72). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Apoteket.dk official site
Apoteket.dk was founded in 1998. Apoteket.dk operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Apoteket.dk is headquartered in Stockholm. Apoteket.dk operates in the Healthcare category.
Sources: Wikidata
Apoteket.dk scores 72/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Apoteket.dk official site
Apoteket.dk is the Danish website of Apoteket, a Swedish state-owned pharmaceuticals retailer founded in 1998 and headquartered in Stockholm, owned by the Government Offices of Sweden. It serves as a digital platform offering health information and pharmacy-related services to Danish users.
Sources: Apoteket.dk official site
Apoteket.dk provides Danish users with information about medicine, health, and illnesses, and offers professional advice about medication through chat or telephone available 24 hours a day. It also presents information about pharmacy offers and services, functioning as an accessible digital entry point to pharmacy-related guidance.
Sources: Apoteket.dk official site
Apoteket.dk can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Apoteket.dk official site
Apoteket.dk offers access to information about medicine, health, and illnesses, along with professional advice on medication delivered through chat or telephone available around the clock. It also presents pharmacy-related offers and services relevant to Danish consumers.
Sources: Apoteket.dk official site
Apoteket.dk is owned by or part of Government Offices of Sweden. Apoteket.dk operates in the Healthcare category.
Sources: Wikidata
Apoteket.dk is known for providing round-the-clock access to professional pharmacy advice via chat or telephone, combined with comprehensive health and medicine information for Danish users. It is part of Apoteket, a long-established Swedish state-owned pharmaceuticals retailer founded in 1998.
Sources: Apoteket.dk official site
Apoteket.dk is used by Danish residents seeking information and advice about medicine, health, and illnesses, as well as individuals interested in pharmacy offers and services provided through the platform.
Sources: Apoteket.dk official site
Apoteket.dk scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Apoteket.dk has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (72/100) and its weakest is trust (46/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #377,003 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Apoteket.dk from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Apoteket.dk: American Public Health Association (85/100), Clario (85/100), Apploi (85/100), Ascension (85/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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