Läkemedel online eller i butik
Apotek Hjärtat (apotekhjartat.se) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, E-commerce brands, in the 34th percentile of 17213 Healthcare brands.
Apotek Hjärtat is a Swedish pharmacy chain founded in 2009 and headquartered in Solna Municipality. It offers prescription and over-the-counter medicines, dietary supplements, vitamins, and other health products through both an online store and a network of physical pharmacies across Sweden. The company emphasizes convenient ordering, free shipping on orders above 299 kr, and accessibility for consumers seeking healthcare products either digitally or in-store.
| Brand Name | Apotek Hjärtat |
|---|---|
| Domain | apotekhjartat.se |
| Industry | Healthcare, E-commerce |
| Founded | 2009 |
| Headquarters | Solna Municipality |
| Main Competitors | Apoteket (82/100), Kronans Apotek (76/100), Apotea, Meds.se |
Moz Domain Authority 47/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #65,591 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Beställ receptbelagda & receptfria läkemedel smidigt ✓ Fri frakt från 299 kr ✓ Stort sortiment - Köp online eller från ett Apotek Hjärtat nära dig!" (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Apotek Hjärtat?", Claude could identify the brand as of October 2026. Apotek Hjärtat is one of Sweden's largest pharmacy chains, operating both physical stores and an online pharmacy offering prescription and over-the-counter medicines, health products, and skincare items. Best known for Being one of the biggest pharmacy chains in Sweden, formed after the deregulation of the Swedish pharmacy market.
When asked "Best brands similar to Apotek Hjärtat?", Claude would recommend Apotek Hjärtat as of October 2026. It's a major, well-established pharmacy brand in Sweden, so it would naturally come up when discussing top healthcare or pharmacy chains there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Apotek Hjärtat's main competitors in Healthcare: Apoteket (82/100), Kronans Apotek (76/100).
Sources: Brand Analyzer scan
Apotek Hjärtat offers prescription medicines, over-the-counter medicines, dietary supplements, vitamins, and other health and wellness products, available for purchase online or in physical pharmacy locations.
Sources: Apotek Hjärtat official site
Apotek Hjärtat is a Swedish pharmacy chain that sells prescription and over-the-counter medicines as well as health products, both online and through physical stores across Sweden.
Sources: Apotek Hjärtat official site
Apotek Hjärtat has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 40, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Apotek Hjärtat official site
Apotek Hjärtat was founded in 2009. Apotek Hjärtat operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Apotek Hjärtat is headquartered in Solna Municipality. Apotek Hjärtat operates in the Healthcare category.
Sources: Wikidata
Apotek Hjärtat sells prescription and non-prescription medicines, dietary supplements, vitamins, and other health-related products. Customers can order online for delivery, with free shipping on orders over 299 kr, or purchase items in person at one of its physical pharmacy locations throughout Sweden.
Sources: Apotek Hjärtat official site
Apotek Hjärtat scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Apotek Hjärtat official site
Apotek Hjärtat can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Apotek Hjärtat official site
Apotek Hjärtat is used by consumers in Sweden who need prescription or over-the-counter medicines, vitamins, dietary supplements, and other health products, whether they prefer shopping online or visiting a physical pharmacy.
Sources: Apotek Hjärtat official site
Apotek Hjärtat is known for being one of Sweden's major pharmacy chains, offering a broad assortment of medicines and health products through an extensive network of physical stores combined with an online ordering platform and free shipping above a certain order value.
Sources: Apotek Hjärtat official site
Apotek Hjärtat is popular because it combines a wide selection of medicines and health products with the convenience of both online ordering and a large network of physical stores near customers, along with incentives like free shipping on orders over 299 kr.
Sources: Apotek Hjärtat official site
Apotek Hjärtat scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Apotek Hjärtat has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #65,591 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Apotek Hjärtat from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Apotek Hjärtat: Apheris (73/100), APF France handicap (73/100), Apotheken Umschau (73/100), Aptaclub (73/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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