England's Home for Performance Poetry
Apples and Snakes (applesandsnakes.org) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, Non-profit brands, in the 72nd percentile of 36159 Media & Entertainment brands.
Apples and Snakes is a British performance poetry company, founded in 1982 and based at The Albany. Described as England's national home for performance poetry, it develops and supports performance poets, with a focus on championing Black British artists. The organisation produces live events and participatory programmes, bringing performance poetry to diverse audiences through stages, classrooms, and community settings across England.
| Brand Name | Apples and Snakes |
|---|---|
| Domain | applesandsnakes.org |
| Industry | Media & Entertainment, Education |
| Founded | 1982 |
| Headquarters | The Albany |
| Main Competitors | Spread the Word (75/100), The Poetry Society (72/100), Forward Arts Foundation (79/100), Bare Lit Festival, Roundhouse (86/100) |
Moz Domain Authority 48/100 vs category average 50 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,662,368 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Apples and Snakes has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "We are England's national home for performance poetry. We develop and champion performance poets and foreground Black British artists. We create empowering performance poetry …" (Meta description: 41 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, X (Twitter); no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Apples and Snakes?", Claude could identify the brand as of October 2026. Apples and Snakes is the UK's leading organization for spoken word and performance poetry, producing live events, tours, and development programs for poets across England. Best known for being a major UK platform and producer for spoken word and performance poetry.
When asked "Best brands similar to Apples and Snakes?", Claude would recommend Apples and Snakes as of October 2026. It's one of the most established and respected names in the UK spoken word scene, so it would come up naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Apples and Snakes's main competitors in Media & Entertainment: Spread the Word (75/100), The Poetry Society (72/100), Forward Arts Foundation (79/100), Roundhouse (86/100).
Sources: Brand Analyzer scan
Apples and Snakes is a British performance poetry company and non-profit arts organisation, founded in 1982 and based at The Albany. It describes itself as England's national home for performance poetry, dedicated to developing and championing performance poets, with particular focus on foregrounding Black British artists.
Sources: Apples and Snakes official site
Apples and Snakes has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 63, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Apples and Snakes official site
Apples and Snakes was founded in 1982. Apples and Snakes operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Apples and Snakes is headquartered in The Albany. Apples and Snakes operates in the Media & Entertainment category.
Sources: Wikidata
Apples and Snakes scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Apples and Snakes official site
Apples and Snakes offers performance poetry programmes and live events, including opportunities for poet development and audience engagement. Its offerings are designed to reach people in varied locations, such as stages, classrooms, and community settings, rather than being limited to a single venue or format.
Sources: Apples and Snakes official site
Apples and Snakes is known for being England's national home for performance poetry, producing live spoken word events and poetry programmes, and for its focus on developing and championing Black British performance poets.
Sources: Apples and Snakes official site
Apples and Snakes can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Apples and Snakes official site
Apples and Snakes serves performance poets seeking development opportunities, poetry audiences attending live events, Black British artists it specifically champions, as well as educators, festival organisers, and communities interested in accessible spoken word and poetry experiences.
Sources: Apples and Snakes official site
Apples and Snakes scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Apples and Snakes has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is recommendation likelihood (57/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,662,368 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Apples and Snakes from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Apples and Snakes: APKCombo (80/100), Antenna Sud (80/100), Applian Technologies (80/100), AppLixir (80/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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