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Applied Nutrition (appliednutrition.com) earns a Brand Analyzer score of 81 out of 100, placing it in the Strong Brand tier among Healthcare brands, E-commerce brands. Among 4548 Healthcare brands analyzed, Applied Nutrition ranks in the 78th percentile (category average 74, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 78/100, Digital Presence 94/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 87/100, AI Discoverability 86/100, Brand Authority 46/100.
Applied Nutrition is a nutritional supplement company headquartered in Knowsley, founded in 2014. It develops science-based dietary and nutritional supplements aimed at weight management, wellness, and vitality, positioning itself as a quality- and purity-focused leader in the supplement industry. The brand targets health-conscious consumers seeking scientifically formulated products and operates within the healthcare and e-commerce sectors.
| Brand Name | Applied Nutrition |
|---|---|
| Domain | appliednutrition.com |
| Industry | Healthcare, E-commerce |
| Founded | 2014 |
| Headquarters | Knowsley |
| Main Competitors | Optimum Nutrition (82/100), Myprotein (92/100), USN (Ultimate Sports Nutrition) (87/100), PhD Nutrition (79/100), Bulk, GNC (90/100), Holland & Barrett |
Moz Domain Authority 24/100 vs category average 37 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Applied Nutrition has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Applied Nutrition, a leader in the nutritional supplement category for over the past ten years, is committed to developing science-based products that exceed the highest standards …" (Meta description: 30 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Applied Nutrition scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Applied Nutrition has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (61/100) and its weakest is trust (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 24/100. In a live check, Claude could already identify Applied Nutrition from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Applied Nutrition?", Claude could identify the brand as of August 2026. Applied Nutrition is a US-based supplement company known for mass-market vitamins and diet/weight-management products like green tea fat burner and L-carnitine sold through retailers such as Walmart and Costco. Best known for affordable diet and weight-loss supplements like Green Tea Fat Burner sold in big-box retail stores.
When asked "Best brands similar to Applied Nutrition?", Claude would recommend Applied Nutrition as of August 2026. It's a recognizable budget-friendly supplement brand that often comes up when discussing accessible over-the-counter weight management products.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Applied Nutrition's main competitors include Optimum Nutrition (82/100), Myprotein (92/100), USN (Ultimate Sports Nutrition) (87/100), PhD Nutrition (79/100), Bulk. These companies compete in the Healthcare space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Applied Nutrition and Myprotein are competitors in Healthcare. Brand Analyzer scores Applied Nutrition at 81/100 and Myprotein at 92/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Applied Nutrition include Optimum Nutrition (82/100), Myprotein (92/100), USN (Ultimate Sports Nutrition) (87/100), PhD Nutrition (79/100), Bulk. Each is an established option in the Healthcare space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Applied Nutrition has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 61, trust 55, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Applied Nutrition official site
Applied Nutrition was founded in 2014. Applied Nutrition operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Applied Nutrition is headquartered in Knowsley. Applied Nutrition operates in the Healthcare category.
Sources: Wikidata
Applied Nutrition scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Applied Nutrition official site
Applied Nutrition can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Applied Nutrition official site
Applied Nutrition is a nutritional supplement company, founded in 2014 and headquartered in Knowsley, that operates in the healthcare and e-commerce categories. It develops science-based dietary and nutritional supplements intended to meet high standards of quality and purity.
Sources: Applied Nutrition official site
Ranked closest to Applied Nutrition: Apollo 247 (81/100), Antidote (81/100), Aquafresh (81/100), ArisGlobal (81/100).
A step up - brands to learn from: theSkimm (91/100), Replika (91/100).
Category leader: Elsevier (96/100).