Independent News For Soldiers
Army Times (armytimes.com) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Government brands, in the 81st percentile of 10096 Media & Entertainment brands.
Army Times is a newspaper and news website founded in 1940, owned by Sightline Media Group, that provides independent journalism focused on the U.S. Army community. It covers military policy, personnel issues, and deployment news affecting soldiers and their families. The publication positions itself as an authoritative, independent voice dedicated exclusively to Army-related news, serving active-duty soldiers, veterans, and military families.
| Brand Name | Army Times |
|---|---|
| Domain | armytimes.com |
| Industry | Media & Entertainment, Government |
| Founded | 1940 |
| Parent Company / Owner | Sightline Media Group |
| Main Competitors | Military Times (81/100), Stars and Stripes (87/100), Navy Times, Air Force Times, Marine Corps Times, Military.com (96/100), Task & Purpose (88/100) |
Moz Domain Authority 78/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #34,337 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Army Times appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Army Times is your independent voice for news about soldiers at home and deployed around the world." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, + Microdata, og:title, og:description, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Army Times?", Claude could identify the brand as of September 2026. Army Times is a long-running publication covering news, policy, benefits, and personnel issues relevant to the U.S. Army and its soldiers and families. It's part of the Military Times family of publications owned by Sightline Media Group, which also includes Navy Times, Air Force Best known for In-depth coverage of U.S. Army news, personnel policy, and military life for active-duty and veteran readers.
When asked "Best brands similar to Army Times?", Claude would recommend Army Times as of September 2026. It's a well-established and trusted source specifically for Army-focused news, so it would naturally come up alongside other military and defense-focused media outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Army Times's main competitors in Media & Entertainment: Military Times (81/100), Stars and Stripes (87/100), Military.com (96/100), Task & Purpose (88/100).
Sources: Brand Analyzer scan
Army Times is a newspaper and news website founded in 1940 that serves as an independent source of news for the U.S. Army community. It is owned by Sightline Media Group and covers topics relevant to soldiers, veterans, and military families, including policy, personnel, and deployment news.
Sources: Army Times official site
Army Times has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 56, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Army Times official site
Army Times was founded in 1940. Army Times operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Army Times reports on news and issues affecting U.S. Army soldiers, veterans, and their families. It covers military policy, personnel matters, deployments, and other developments that directly impact the Army community, providing independent journalism distinct from official military communications.
Sources: Army Times official site
Army Times scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Army Times official site
Army Times can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Army Times official site
Army Times provides news articles and reporting covering military policy, personnel issues, deployments, and other topics relevant to soldiers and their families, primarily through its website armytimes.com.
Sources: Army Times official site
Army Times is used by active-duty soldiers, veterans, military families, and others interested in U.S. Army news and policy.
Sources: Army Times official site
Army Times is known for being an independent, long-running news source dedicated specifically to the U.S. Army, covering topics such as military policy, deployments, and personnel issues since its founding in 1940.
Sources: Army Times official site
Army Times is owned by or part of Sightline Media Group. Army Times operates in the Media & Entertainment category.
Sources: Wikidata
Army Times scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Army Times has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (45/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #34,337 (Tranco) and a Moz Domain Authority of 78/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Army Times from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Army Times: Aputure (85/100), Anthem (85/100), Artfinder (85/100), Informa (85/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
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