Independent News For Sailors
Navy Times (navytimes.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Government brands, in the 59th percentile of 10149 Media & Entertainment brands.
Navy Times is an American newspaper founded in 1951, headquartered in Tysons, Virginia, dedicated to covering news and information relevant to U.S. sailors, the military, and the Department of Defense. It presents itself as the oldest and most trusted source of coverage for the Navy community, providing independent and authoritative reporting on military and defense issues. Its primary audience includes sailors, military personnel, veterans, and others interested in defense and DoD affairs.
| Brand Name | Navy Times |
|---|---|
| Domain | navytimes.com |
| Industry | Media & Entertainment, Government |
| Founded | 1951 |
| Headquarters | Tysons |
| Main Competitors | Army Times (85/100), Air Force Times, Marine Corps Times, Military Times (81/100), Stars and Stripes (87/100), Military.com (96/100), Defense News (84/100), Task & Purpose (88/100) |
Moz Domain Authority 69/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #44,198 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The Navy Times is the oldest and most trusted source for news and information about U.S. sailors, the military and the DoD." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, + Microdata, og:title, og:description, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Navy Times?", Claude could identify the brand as of September 2026. Navy Times is a news publication covering the U.S. Navy, including military policy, personnel issues, deployments, and service member benefits. It's part of the Military Times family of publications owned by Sightline Media Group, which also publishes Army Times, Air Force Times, Best known for Covering news and issues specific to U.S. Navy sailors and Navy policy.
When asked "Best brands similar to Navy Times?", Claude would recommend Navy Times as of September 2026. It's a well established, trusted source specifically for Navy-related news and would naturally come up alongside other military branch publications.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Navy Times scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Navy Times has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (59/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #44,198 (Tranco) and a Moz Domain Authority of 69/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Navy Times from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Navy Times: Naughty America (80/100), The National Gallery, London (80/100), Needle Engine (80/100), NEP Group (80/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Complex (97/100).
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