The Founders of Black History Month
ASALH (Association for the Study of African American Life and History) (asalh.org) scores 60 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Education brands, in the 4th percentile of 14314 Non-profit brands.
ASALH (Association for the Study of African American Life and History) is a learned society founded in 1915 that originated Black History Month. It is dedicated to promoting, researching, preserving, and disseminating knowledge about African American life and history for scholars, educators, and the public. The organization also engages in advocacy related to civil rights and historical scholarship, as reflected in public statements on legal and policy issues affecting African American history and representation.
| Brand Name | ASALH (Association for the Study of African American Life and History) |
|---|---|
| Domain | asalh.org |
| Industry | Non-profit, Education |
| Founded | 1915 |
| Main Competitors | Smithsonian National Museum of African American History and Culture, American Historical Association (89/100), Organization of American Historians (69/100), NAACP (91/100), African American Policy Forum |
Moz Domain Authority 59/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #193,209 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The Association for the Study of African American Life and History (ASALH) strongly condemns the recent Supreme Court of the United States (SCOTUS) decision in the Louisiana v. Cal…" (Meta description: 30 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ASALH (Association for the Study of African American Life and History)?", Claude could identify the brand as of October 2026. ASALH is a historical association founded in 1915 by Carter G. Woodson and others to promote the study and appreciation of African American history and culture. It is best known for originating Negro History Week in 1926, which later expanded into Black History Month, and it cont Best known for Founding Negro History Week, which evolved into Black History Month.
When asked "Best brands similar to ASALH (Association for the Study of African American Life and History)?", Claude would recommend ASALH (Association for the Study of African American Life and History) as of October 2026. It's the foundational organization behind Black History Month and remains a leading authority on African American history, so it's a natural mention in this space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ASALH (Association for the Study of African American Life and History)'s main competitors in Non-profit: American Historical Association (89/100), Organization of American Historians (69/100), NAACP (91/100).
Sources: Brand Analyzer scan
ASALH (Association for the Study of African American Life and History) is a learned society founded in 1915. It is the organization that established Black History Month and is recognized as an authoritative scholarly and historical voice dedicated to documenting African American history and civil rights.
Sources: ASALH (Association for the Study of African American Life and History) official site
ASALH (Association for the Study of African American Life and History) has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 19, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ASALH (Association for the Study of African American Life and History) official site
ASALH (Association for the Study of African American Life and History) was founded in 1915. ASALH (Association for the Study of African American Life and History) operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ASALH (Association for the Study of African American Life and History) scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ASALH (Association for the Study of African American Life and History) official site
ASALH (Association for the Study of African American Life and History) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ASALH (Association for the Study of African American Life and History) official site
ASALH's work is used by historians, educators, scholars, students, civil rights advocates, and members of the broader public interested in African American history and culture.
Sources: ASALH (Association for the Study of African American Life and History) official site
ASALH is widely recognized because it founded Black History Month, a nationally observed commemorative period. Its historical role, long-standing presence since 1915, and position as a scholarly authority on African American history contribute to its prominence among historians, educators, and the public.
Sources: ASALH (Association for the Study of African American Life and History) official site
ASALH (Association for the Study of African American Life and History) scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ASALH (Association for the Study of African American Life and History) has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (35/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #193,209 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ASALH (Association for the Study of African American Life and History) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ASALH (Association for the Study of African American Life and History): Asian Disaster Reduction Center (ADRC) (60/100), 360 Family Office (60/100), BAMPFA (Berkeley Art Museum and Pacific Film Archive) (60/100), Nationalpark Berchtesgaden (60/100).
A step up - brands to learn from: Zorgnet-Icuro (71/100), ZiyoNET (71/100).
Category leader: Change.org (97/100).
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