Refurbished tech, like new
AsGoodAsNew (asgoodasnew.de) scores 59 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Technology brands, in the 6th percentile of 16665 E-commerce brands.
AsGoodAsNew is a German e-commerce company specializing in refurbished electronics. It offers thoroughly tested and certified used devices-such as smartphones, laptops, and tablets-at prices lower than new products. The company positions itself as a trusted marketplace combining sustainability with reliability, targeting budget-conscious and environmentally aware consumers in Germany who seek affordable, dependable technology alternatives to buying new devices.
| Brand Name | AsGoodAsNew |
|---|---|
| Domain | asgoodasnew.de |
| Industry | E-commerce, Technology |
| Main Competitors | Back Market, refurbed (78/100), rebuy (65/100), Swappie (84/100), clevertronic (72/100), Cyberport (81/100) |
Moz Domain Authority 42/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #203,086 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To make quality refurbished electronics accessible and affordable for everyone." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is AsGoodAsNew?", Claude could identify the brand as of September 2026. AsGoodAsNew is a German online retailer that sells refurbished smartphones, tablets, and other consumer electronics, and also buys used devices from customers to refurbish and resell. Best known for Selling and buying certified refurbished smartphones and electronics in Germany.
When asked "Best brands similar to AsGoodAsNew?", Claude would recommend AsGoodAsNew as of September 2026. It's a recognizable player in the German refurbished electronics market, so it would come up naturally alongside similar refurb/trade-in services like reBuy or Back Market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
AsGoodAsNew's main competitors in E-commerce: refurbed (78/100), rebuy (65/100), Swappie (84/100), clevertronic (72/100), Cyberport (81/100).
Sources: Brand Analyzer scan
AsGoodAsNew has low AI-search visibility, scoring 19/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 29, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: AsGoodAsNew official site
AsGoodAsNew scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: AsGoodAsNew official site
AsGoodAsNew is a German e-commerce company that sells refurbished electronics, positioning itself as a trusted marketplace for high-quality, budget-friendly technology in Germany.
Sources: AsGoodAsNew official site
AsGoodAsNew can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: AsGoodAsNew official site
AsGoodAsNew refurbishes and sells used electronic devices-such as smartphones, laptops, and tablets-after testing and certifying them for quality, offering consumers a more affordable alternative to buying new products.
Sources: AsGoodAsNew official site
AsGoodAsNew is known for offering thoroughly tested and certified refurbished electronics at prices significantly lower than new devices, combining affordability with a focus on sustainability.
Sources: AsGoodAsNew official site
AsGoodAsNew is used by budget-conscious and environmentally aware consumers in Germany who want affordable, reliable refurbished electronics instead of purchasing new devices.
Sources: AsGoodAsNew official site
AsGoodAsNew scores 19/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
AsGoodAsNew has a weak AI-visibility profile at 19/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #203,086 (Tranco), a Moz Domain Authority of 42/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify AsGoodAsNew from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to AsGoodAsNew: Animalitos Venezuela (59/100), All States Ag Parts (59/100), AUTO JAPAN (59/100), aZentra (59/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
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