Refurbished, günstiger, nachhaltiger
refurbed (refurbed.de) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Technology brands, in the 53rd percentile of 16674 E-commerce brands.
refurbed (refurbed.de) is an online marketplace based in Vienna, founded in 2017, that sells refurbished electronics such as iPhones, laptops and household appliances. The platform offers professionally tested, refurbished products at prices up to 40% lower than new items, backed by a 12-month warranty and a 30-day return policy. Its stated mission is to make high-quality refurbished electronics accessible to a broad audience while promoting more sustainable consumption. The company targets price-conscious and environmentally aware consumers seeking quality electronics without sacrificing warranty protection.
| Brand Name | refurbed |
|---|---|
| Domain | refurbed.de |
| Industry | E-commerce, Technology |
| Founded | 2017 |
| Headquarters | Vienna |
| Main Competitors | Back Market, Swappie (84/100), rebuy (65/100), asgoodasnew (59/100), Amazon Renewed (88/100), eBay Refurbished (88/100) |
Moz Domain Authority 38/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #47,156 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Refurbished iPhones, Laptops, Haushaltsgeräte uvm. - nachhaltig, mit 12 Monaten Garantie & bis zu 40 % günstiger als neu. Jetzt entdecken! - Deutschland" (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, + Microdata, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is refurbed?", Claude could identify the brand as of September 2026. refurbed is an Austrian online marketplace for refurbished electronics, selling refurbished smartphones, laptops, tablets and other devices at discounted prices with warranty coverage. It operates across several European countries and positions itself as a sustainable alternative Best known for Selling certified refurbished smartphones and laptops as an eco-friendly alternative to new devices.
When asked "Best brands similar to refurbed?", Claude would recommend refurbed as of September 2026. It's a well-known European player in the refurbished electronics market, comparable to Back Market, so it fits naturally when discussing that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
refurbed's main competitors in E-commerce: Swappie (84/100), rebuy (65/100), asgoodasnew (59/100), Amazon Renewed (88/100), eBay Refurbished (88/100).
Sources: Brand Analyzer scan
refurbed offers refurbished electronics including iPhones, laptops, and household appliances, all sold with a 12-month warranty and a 30-day return policy.
Sources: refurbed official site
refurbed is an online marketplace, headquartered in Vienna and founded in 2017, that sells refurbished electronics including iPhones, laptops, and household appliances.
Sources: refurbed official site
refurbed has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 60, recommendation 69). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: refurbed official site
refurbed was founded in 2017. refurbed operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
refurbed is headquartered in Vienna. refurbed operates in the E-commerce category.
Sources: Wikidata
refurbed operates a platform that connects sellers of professionally refurbished electronics with consumers, offering tested products at prices up to 40% below new, along with a 12-month warranty and 30-day return policy.
Sources: refurbed official site
refurbed scores 69/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: refurbed official site
refurbed is known for selling generalüberholte (refurbished) electronics such as iPhones, laptops, and household appliances at discounted prices with warranty coverage.
Sources: refurbed official site
refurbed positions itself as a trustworthy platform by offering a 12-month warranty and a 30-day return policy on all refurbished products, which are described as tested and quality-checked before sale.
Sources: refurbed official site
refurbed can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: refurbed official site
refurbed is used by price-conscious and environmentally aware consumers who want high-quality electronics at lower prices without giving up warranty protection.
Sources: refurbed official site
refurbed is popular among consumers seeking to save money on electronics while supporting more sustainable consumption, offering products up to 40% cheaper than new with warranty protection.
Sources: refurbed official site
refurbed scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
refurbed has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (69/100) and its weakest is visibility (31/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #47,156 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify refurbed from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to refurbed: Reece (78/100), Red Equipment (78/100), Relapse Records (78/100), Reliable Parts (78/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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