Kazakhstan's Voice to the World
The Astana Times (astanatimes.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Government brands, in the 69th percentile of 19436 Media & Entertainment brands.
The Astana Times is an English-language news outlet dedicated to covering Kazakhstan's politics, economy, culture, and international affairs, as well as broader developments in Central Asia. It targets international readers, policymakers, investors, and expatriates seeking localized, in-depth coverage of the region that is often underrepresented in mainstream international media. The publication positions itself as a leading source for global audiences interested in Kazakhstan-specific news.
| Brand Name | The Astana Times |
|---|---|
| Domain | astanatimes.com |
| Industry | Media & Entertainment, Government |
| Headquarters | Astana, Kazakhstan |
| Main Competitors | Eurasianet (78/100), The Diplomat (83/100), Caspian News (58/100), Kazinform (77/100), Tengrinews (75/100), RFE/RL (Radio Free Europe/Radio Liberty) (86/100) |
Moz Domain Authority 69/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #97,099 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Home - The Astana Times" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, LinkedIn; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is The Astana Times?", Claude could identify the brand as of September 2026. The Astana Times is an English-language online newspaper based in Kazakhstan that covers national news, politics, business, and culture, aimed largely at foreign audiences and expats interested in Kazakhstan. Best known for Being a leading English-language news source on Kazakhstan's government, economy, and society.
When asked "Best brands similar to The Astana Times?", Claude would recommend The Astana Times as of September 2026. It's a go-to English-language outlet for news on Kazakhstan, useful for anyone seeking international coverage of the country.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Astana Times's main competitors in Media & Entertainment: Eurasianet (78/100), The Diplomat (83/100), Caspian News (58/100), Kazinform (77/100), Tengrinews (75/100).
Sources: Brand Analyzer scan
The Astana Times is an English-language news publication focused on Kazakhstan and Central Asia. It covers politics, economy, culture, and international affairs, aiming to provide global audiences with direct access to news about the region that is often underrepresented in mainstream international media.
Sources: The Astana Times official site
The Astana Times has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 48, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Astana Times official site
The Astana Times offers news articles and analysis covering Kazakhstan's politics, economy, culture, and international affairs, along with broader reporting on Central Asian regional developments.
Sources: The Astana Times official site
The Astana Times scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The Astana Times official site
The Astana Times can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Astana Times official site
The Astana Times is used by international readers, policymakers, investors, and expatriates who are interested in following political, economic, and cultural developments in Kazakhstan and the Central Asian region.
Sources: The Astana Times official site
The Astana Times is known for being a leading English-language news source dedicated specifically to Kazakhstan and Central Asia, offering in-depth coverage of topics that receive limited attention in global media.
Sources: The Astana Times official site
The Astana Times scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Astana Times has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #97,099 (Tranco), a Moz Domain Authority of 69/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify The Astana Times from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Astana Times: ASSEMBLY (81/100), Atlanta Symphony Orchestra (81/100), Association of Science and Technology Centers (ASTC) (81/100), Astro Studios (81/100).
A step up - brands to learn from: Yr (91/100), Xsolla (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.