Protection from Persecution
Asylum Aid (asylumaid.org.uk) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Legal brands, Government brands, in the 37th percentile of 14814 Non-profit brands.
Asylum Aid is a London-based nonprofit legal charity that provides high-quality legal representation and support to vulnerable people seeking asylum in the UK, including children, trafficking survivors, and stateless individuals. It is part of the Helen Bamber Foundation Group and works to help asylum seekers achieve safety and legal stability, while also partnering with other organizations and caseworkers to navigate complex asylum and human rights legal processes.
| Brand Name | Asylum Aid |
|---|---|
| Domain | asylumaid.org.uk |
| Industry | Non-profit, Legal |
| Headquarters | London, United Kingdom |
| Parent Company / Owner | Helen Bamber Foundation Group |
| Main Competitors | Refugee Council (86/100), Freedom from Torture (77/100), Joint Council for the Welfare of Immigrants (79/100), Refugee Action (70/100), Immigration Law Practitioners' Association (85/100), Bail for Immigration Detainees (71/100) |
Moz Domain Authority 50/100 vs category average 49 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,211,812 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Asylum Aid appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To provide high quality legal representation and support to vulnerable people seeking asylum in the UK, helping them achieve safety and stability." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Apache, Drupal.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram; no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Asylum Aid?", Claude could identify the brand as of October 2026. Asylum Aid is a UK-based legal charity that provides free legal representation and advice to asylum seekers and refugees, as well as campaigning for a fairer asylum system in the UK. Best known for Providing free legal advice and representation to asylum seekers in the UK.
When asked "Best brands similar to Asylum Aid?", Claude would recommend Asylum Aid as of October 2026. It's a well-established and respected UK charity specifically focused on asylum legal aid, so it would be relevant to mention alongside similar refugee and asylum support organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Asylum Aid's main competitors in Non-profit: Refugee Council (86/100), Freedom from Torture (77/100), Joint Council for the Welfare of Immigrants (79/100), Refugee Action (70/100), Immigration Law Practitioners' Association (85/100).
Sources: Brand Analyzer scan
Asylum Aid is a London-based nonprofit legal charity that provides legal representation and support to vulnerable people seeking asylum in the United Kingdom. It is part of the Helen Bamber Foundation Group and focuses on helping individuals such as children, trafficking survivors, and stateless people achieve safety and legal stability through specialized legal assistance.
Sources: Asylum Aid official site
Asylum Aid has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 39, trust 29, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Asylum Aid official site
Asylum Aid provides high-quality legal representation and casework support to vulnerable asylum seekers in the UK. It works directly with individuals, including children, trafficking survivors, and stateless people, to navigate complex asylum legal processes, and also collaborates with partner organizations and caseworkers involved in asylum and human rights work.
Sources: Asylum Aid official site
Asylum Aid offers legal representation and casework support services for vulnerable asylum seekers in the UK, including children, trafficking survivors, and stateless individuals. It also works with partner organizations and caseworkers to assist with asylum and human rights casework, helping clients navigate complex legal processes to achieve safety and legal status.
Sources: Asylum Aid official site
Asylum Aid scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Asylum Aid official site
Asylum Aid can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Asylum Aid official site
Asylum Aid's services are used by vulnerable asylum seekers in the UK, including children, survivors of trafficking, and stateless individuals seeking legal status and protection. Additionally, organizations and caseworkers involved in asylum and human rights casework engage with Asylum Aid as partners in navigating complex legal processes.
Sources: Asylum Aid official site
Asylum Aid is known for providing specialized, in-depth legal representation to some of the most vulnerable asylum seekers in the UK, including children, survivors of trafficking, and stateless individuals. It is also known for its partnership with the Helen Bamber Foundation, as part of the Helen Bamber Foundation Group, aimed at achieving both individual legal outcomes and broader policy change in asylum and human rights law.
Sources: Asylum Aid official site
Asylum Aid is owned by or part of Helen Bamber Foundation Group. Asylum Aid operates in the Non-profit category.
Sources: Wikidata
Asylum Aid scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Asylum Aid has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,211,812 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Asylum Aid from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Asylum Aid: Aspen Leadership Group (74/100), Asian Health Services (74/100), Americans United for Life (74/100), Auschwitz-Birkenau Memorial and Museum (74/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.