Tényfeltárás, oknyomozás, adatújságírás
Átlátszó (atlatszo.hu) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Non-profit brands, Government brands, in the 40th percentile of 34033 Media & Entertainment brands.
Átlátszó (atlatszo.hu) is a Hungarian independent investigative journalism platform and civil organization founded in 2011. It focuses on uncovering corruption and abuse of public funds and power through investigative reporting, freedom-of-information requests, leaked documents, and legal action. The outlet operates as both a media organization and a non-profit advocacy group, targeting readers, journalists, and civil activists interested in government transparency and accountability in Hungary.
| Brand Name | Átlátszó |
|---|---|
| Domain | atlatszo.hu |
| Industry | Media & Entertainment, Non-profit |
| Founded | 2011 |
| Main Competitors | Direkt36 (71/100), 444.hu (65/100), Telex (85/100), HVG (84/100), Transparency International Hungary (73/100) |
Moz Domain Authority 60/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #145,964 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Tényfeltárás, oknyomozás, közérdekű adatigénylés, kiszivárogtatás, adatújságírás, blogok, perek, civil szervezet - Átlátszó" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is HU-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Átlátszó?", Claude could identify the brand as of October 2026. Átlátszó is a Hungarian independent investigative journalism and watchdog organization founded in 2011 that publishes stories on corruption, government transparency, and misuse of public funds. It relies on reader donations and FOI requests (freedom of information lawsuits) to ho Best known for Investigative reporting on corruption and government accountability in Hungary, often fighting legal battles to access public data.
When asked "Best brands similar to Átlátszó?", Claude would recommend Átlátszó as of October 2026. It's a well-regarded and influential independent investigative outlet in Hungary's media landscape, especially notable given the country's press freedom challenges.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Átlátszó's main competitors in Media & Entertainment: Direkt36 (71/100), 444.hu (65/100), Telex (85/100), HVG (84/100), Transparency International Hungary (73/100).
Sources: Brand Analyzer scan
Átlátszó has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 54, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Átlátszó official site
Átlátszó was founded in 2011. Átlátszó operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Átlátszó conducts investigative journalism (oknyomozás) focused on corruption, public spending, and government transparency. It files freedom-of-information requests (közérdekű adatigénylés), pursues legal action (perek) when authorities withhold information, and publishes material based on leaked documents (kiszivárogtatás). It also practices data journalism, maintains blogs, and acts as a civil society organization advocating for open government and institutional accountability in Hungary.
Sources: Átlátszó official site
Átlátszó scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Átlátszó official site
Átlátszó is a Hungarian independent investigative journalism platform and civil organization founded in 2011. It combines online media with the legal status of a non-profit, operating in the categories of Media & Entertainment, Non-profit, and Government-related reporting. Its central goal is to expose misuse of public funds and abuse of power in Hungary through independent, fact-based investigative journalism rather than conventional news reporting.
Sources: Átlátszó official site
Átlátszó can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Átlátszó official site
Átlátszó's core offerings are journalistic and civic in nature rather than commercial products. These include investigative news articles (tényfeltárás, oknyomozás), freedom-of-information requests and related legal filings (közérdekű adatigénylés, perek), publication of leaked materials (kiszivárogtatás), data journalism projects, and blogs. As a civil organization, it also engages in advocacy work related to government and institutional transparency.
Sources: Átlátszó official site
Átlátszó is known for its oknyomozó (investigative) journalism exposing corruption and misuse of public funds in Hungary. It is particularly recognized for using freedom-of-information requests, lawsuits against public bodies that refuse to disclose data, and published leaks to uncover information that other Hungarian media outlets may avoid covering. Its dual identity as both a media outlet and a civil organization fighting for transparency is a distinguishing characteristic.
Sources: Átlátszó official site
Átlátszó's content is used by Hungarian readers interested in public affairs, journalists seeking source material or collaboration on investigative stories, civil society activists working on transparency and anti-corruption issues, and citizens who value oversight of state and political institutions. Its target audience values independent accountability journalism focused on public funds and governmental power.
Sources: Átlátszó official site
Átlátszó scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Átlátszó has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #145,964 (Tranco) and a Moz Domain Authority of 60/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Átlátszó from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Átlátszó: Atlas Gallery (74/100), Atlas.cz (74/100), ATLauncher (74/100), ATTACKERS（アタッカーズ） (74/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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