Your home of horse racing
At The Races (attheraces.com) earns a Brand Analyzer score of 87 out of 100, placing it in the Strong Brand tier among Media & Entertainment brands, Sports & Fitness brands. Among 4880 Media & Entertainment brands analyzed, At The Races ranks in the 85th percentile (category average 76, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 86/100, Digital Presence 100/100, Visual Identity 97/100, Messaging Clarity 95/100, Trust Foundation 90/100, AI Discoverability 84/100, Brand Authority 67/100.
At The Races (attheraces.com) is a horse racing media website serving as the digital partner to Sky Sports Racing. It provides horse racing news, video replays, racecards, results, form guides, expert tips, features, and odds comparison tools. The site targets horse racing enthusiasts and bettors seeking comprehensive information to follow races and make informed betting decisions, aligning its content with Sky Sports Racing's broadcast coverage.
| Brand Name | At The Races |
|---|---|
| Domain | attheraces.com |
| Industry | Media & Entertainment, Sports & Fitness |
| Main Competitors | Racing Post (87/100), Sporting Life (86/100), Timeform (84/100), Sky Sports (94/100), Betfair (86/100), Oddschecker (89/100) |
Moz Domain Authority 54/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #6,401 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
At The Races has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "At The Races - Digital partner to Sky Sports Racing. Get horse racing news, video replays, racecards, results, form, tips, features and odds comparison." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
At The Races scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
At The Races has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (51/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #6,401 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify At The Races from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is At The Races?", Claude could identify the brand as of August 2026. At The Races (ATR) is a UK-based horse racing broadcaster and media channel that provides live racing coverage, form guides, tips, and betting information, operating as a joint venture between bookmakers and racecourses. Best known for Live TV coverage and streaming of British horse racing along with tipster content and odds.
When asked "Best brands similar to At The Races?", Claude would recommend At The Races as of August 2026. It's one of the two main dedicated horse racing broadcasters in the UK, so it would naturally come up alongside Racing TV when discussing racing media brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
At The Races's main competitors include Racing Post (87/100), Sporting Life (86/100), Timeform (84/100), Sky Sports (94/100), Betfair (86/100). These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
At The Races and Sky Sports are competitors in Media & Entertainment. Brand Analyzer scores At The Races at 87/100 and Sky Sports at 94/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
At The Races offers horse racing news, video replays, racecards, race results, form guides, expert tips, feature articles, and an odds comparison tool that lets users compare betting odds from different bookmakers.
Sources: At The Races official site
Popular alternatives to At The Races include Racing Post (87/100), Sporting Life (86/100), Timeform (84/100), Sky Sports (94/100), Betfair (86/100). Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
At The Races is a horse racing media website that serves as the digital partner to Sky Sports Racing. It offers news, video replays, racecards, results, form, tips, features, and odds comparison for horse racing fans and bettors.
Sources: At The Races official site
At The Races has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 51, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: At The Races official site
At The Races provides horse racing content including news updates, video replays of races, racecards, results, form analysis, expert tips, feature articles, and tools to compare betting odds across bookmakers, positioning itself as a digital extension of Sky Sports Racing's broadcast coverage.
Sources: At The Races official site
At The Races scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: At The Races official site
At The Races is known for being the digital partner to Sky Sports Racing and for offering a combination of horse racing news, tips, racecards, and odds comparison tools in one platform aimed at helping bettors make informed decisions.
Sources: At The Races official site
At The Races can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: At The Races official site
At The Races is used by horse racing enthusiasts and bettors who want race analysis, tips, results, and odds comparison to inform their viewing and betting decisions.
Sources: At The Races official site
Ranked closest to At The Races: Atresmedia (87/100), ROG (Republic of Gamers) (87/100), Automation World (87/100), AXS (87/100).
A step up - brands to learn from: Yamaha Corporation (91/100), theSkimm (91/100).
Category leader: Complex (97/100).