Největší online bazar s aukcemi
Aukro.cz (aukro.cz) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Other brands, in the 93rd percentile of 25783 E-commerce brands.
Aukro.cz is a Czech online marketplace founded in 2003 and headquartered in Brno, owned by Pale Fire Capital. It functions as a bazaar and auction platform where individuals and businesses can buy and sell new and used goods, including electronics, clothing, and collectibles. With over 2,000,000 items in stock, it combines auction-style bidding starting at 1 Kč with fixed-price listings, positioning itself as the largest Czech online bazaar for both bargain shopping and collecting.
| Brand Name | Aukro.cz |
|---|---|
| Domain | aukro.cz |
| Industry | E-commerce, Other |
| Founded | 2003 |
| Headquarters | Brno |
| Parent Company / Owner | Pale Fire Capital |
| Main Competitors | Bazoš (80/100), Sbazar (79/100), eBay (73/100), Vinted (79/100), Mall.cz (72/100), Alza.cz (89/100), Heureka (84/100) |
Moz Domain Authority 69/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #27,683 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Aukro.cz has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Bazar s více než 2 000 000 věcí skladem. ✓ Na Aukro.cz najdete vše od iPhonů, oblečení až po sběratelské rarity. ⭐ Nové i použité zboží, aukce již od 1 Kč." (Meta description: 31 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ClaudeBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CS-only, limiting citation in English-language AI answers.
Detected tech stack: Express, Cloudflare, Ghost, Angular.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Aukro.cz?", Claude could identify the brand as of October 2026. Aukro.cz is a Czech online marketplace and auction site, similar in concept to eBay, allowing users to buy and sell new and used goods across many categories. Best known for Being one of the largest online auction and marketplace platforms in the Czech Republic.
When asked "Best brands similar to Aukro.cz?", Claude would recommend Aukro.cz as of October 2026. It's a well-established and widely recognized e-commerce marketplace in the Czech market, so it's a natural mention for similar platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Aukro.cz's main competitors in E-commerce: Bazoš (80/100), Sbazar (79/100), eBay (73/100), Vinted (79/100), Mall.cz (72/100).
Sources: Brand Analyzer scan
Aukro.cz offers a wide range of new and used products across multiple categories, including electronics like iPhones, clothing, and collectible rarities. The platform supports both fixed-price bazaar-style sales and auction-based buying, with auctions starting as low as 1 Kč, covering more than 2,000,000 items in stock.
Sources: Aukro.cz official site
Aukro.cz is a Czech online marketplace and auction platform founded in 2003 and based in Brno, owned by Pale Fire Capital. It allows individuals and businesses to buy and sell new and used goods, operating both as a bazaar for fixed-price sales and as an auction site where bidding can start at 1 Kč.
Sources: Aukro.cz official site
Aukro.cz has moderate AI-search visibility, scoring 70/100 on Brand Analyzer's AI visibility composite (visibility 73, trust 63, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Aukro.cz official site
Aukro.cz was founded in 2003. Aukro.cz operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Aukro.cz is headquartered in Brno. Aukro.cz operates in the E-commerce category.
Sources: Wikidata
Aukro.cz enables people to buy and sell new and used goods through a combination of classic bazaar-style listings and online auctions. It hosts over 2,000,000 products across categories such as electronics, clothing, and collectibles, giving users the option to purchase items at fixed prices or bid in auctions starting from 1 Kč.
Sources: Aukro.cz official site
Aukro.cz scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Aukro.cz official site
Aukro.cz is known for being the largest Czech online bazaar and auction platform, offering a vast inventory of over 2,000,000 new and used items, including popular electronics like iPhones, clothing, and collectible rarities, with auctions that can start as low as 1 Kč.
Sources: Aukro.cz official site
Aukro.cz can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Aukro.cz official site
Aukro.cz is owned by or part of Pale Fire Capital. Aukro.cz operates in the E-commerce category.
Sources: Wikidata
Aukro.cz is used by consumers in the Czech Republic who are looking for good deals on new and used goods, as well as collectors and auction enthusiasts seeking rare or specialty items. The platform serves both casual buyers and sellers looking to give items a second life through resale.
Sources: Aukro.cz official site
Aukro.cz is popular because it offers a huge selection of over 2,000,000 new and used products across many categories, from electronics to collectibles, catering to bargain hunters and collectors alike. Its auction format, with bidding starting at just 1 Kč, combined with the convenience of a large, established Czech marketplace, adds to its appeal.
Sources: Aukro.cz official site
Aukro.cz scores 70/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Aukro.cz has a moderate AI-visibility profile at 70/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (73/100) and its weakest is trust (63/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #27,683 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Aukro.cz from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Aukro.cz: ATG Tickets (86/100), Astro Gaming (Logitech G) (86/100), Aura Frames (86/100), AutoDS (86/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.